Work Truck Logo
MenuMENU
SearchSEARCH

Enterprise Holdings CEO Pam Nicholson to Retire

Enterprise Holdings Inc.'s Chief Executive Officer, Pamela Nicholson, will retire from the company at the end of this year. Her successor will be named after a meeting of the company’s board of directors in December.

November 21, 2019
Enterprise Holdings CEO Pam Nicholson to Retire

Pamela Nicholson, CEO of Enterprise Holdings, will retire at the end of 2019 after a 38-year career with the company.

Photo: Enterprise Holdings

3 min to read


Enterprise Holdings Inc.'s Chief Executive Officer, Pamela Nicholson, will retire from the company at the end of this year. Her successor will be named after a meeting of the company’s board of directors in December.

Ad Loading...

Nicholson is only the third CEO in the privately held company’s more than 60-year history and the first to come from outside the Taylor family, which founded the company in St. Louis in 1957. She is not only the highest-ranking woman in the entire U.S. car rental industry, but also the highest-ranking woman among the world’s largest travel companies and, based on company revenue, among the top female CEOs across all industries.

Ad Loading...

For the past 13 years, Nicholson has been named to Fortune magazine’s annual list of the “Most Powerful Women in Business.” Enterprise employees have also voted her in as the highest-ranking woman among 100 chief executives who earned a Glassdoor Employees’ Choice Award, which recognizes the job and recruiting site’s highest-rated CEOs.

“Pam Nicholson is more than a dynamic and inspiring business leader. She is the quintessential Enterprise success story – the personification of our company’s promote-from-within culture,” said Enterprise Executive Chairman Andrew C. Taylor. “She joined our company fresh out of college and rose from a Management Trainee behind the rental counter to our top leadership team through a combination of great management skills, keen business instincts and just plain hard work. She has played a critical role in taking Enterprise from a regional car rental company to a global provider of total transportation solutions. In recent years, she was instrumental in driving an aggressive international expansion that has globalized our brands through a growing network of franchise partners.

Nicholson joined Enterprise in 1981 after graduating from the University of Missouri. The company had just topped 50 locations, operated a rental fleet of about 5,000 vehicles, and was generating some $80 million in revenue.

Today Enterprise Holdings operates – through an integrated global network of independent regional subsidiaries and franchises – the Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands, as well as more than 10,000 fully staffed neighborhood and airport locations in 100 countries and territories. It is the largest car rental company in the world, as measured by revenue and fleet, and – with its affiliate Enterprise Fleet Management – operates more than 2 million vehicles throughout the world. The company accounted for $25.9 billion in revenue in fiscal year 2019.

After rising through the ranks during her first 12 years at Enterprise, Nicholson was promoted to regional VP in the company’s Southern California regional subsidiary, which under her leadership grew from 1,000 to more than 27,000 cars in its fleet. Today it is the company’s largest regional subsidiary.

Ad Loading...

In 1994, Nicholson returned to her hometown of St. Louis to become a Corporate Vice President at Enterprise’s worldwide headquarters, overseeing 10 regional subsidiaries throughout the United States. She was instrumental in establishing the first national preferred provider rental agreements between the company and many of the top auto manufacturers. In 1997, Nicholson was promoted to the top job in New York, the company’s second-largest regional subsidiary. During her two years as General Manager, New York experienced excellent fleet growth and saw its profitability more than double.

Nicholson moved back to St. Louis after being promoted to Senior Vice President of North American Operations in 1999. She was named Chief Operating Officer in 2003, appointed President in 2008 and promoted to Chief Executive Officer in 2013.

More Operations

Shades of Fleet “Family Ties” thumbnail with Lauren Fletcher, a family tree graphic, keys, and Work Truck branding.
Operationsby Lauren FletcherSeptember 15, 2026

Family Ties Inside the Fleet Families Building Careers Across Generations

Three fleet families share what it really takes to work together, learn across generations, and keep business from following them home.

Read More →
Shades of Fleet Hidden Heroes graphic featuring silhouetted dispatchers, coordinators, parts specialists, and support staff working across fleet operations, with a Share Your Story callout.
Operationsby Lauren FletcherSeptember 15, 2026

Shades of Fleet Call for Voices: Fleet's Hidden Heroes

Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.

Read More →
Truck Centers Inc. graphic recognizing National Truck Driver Appreciation Week, Sept. 14–18, over an image of a semi-truck traveling along a rural highway beneath a cloudy sky.
Operationsby News/Media ReleaseSeptember 14, 2026

Truck Centers, Inc. Celebrates National Truck Driver Appreciation Week with $1,000 Fuel Card Giveaways

During National Truck Driver Appreciation Week, Truck Centers, Inc. is offering customers a chance to fuel up for free. Customers at all Truck Centers locations can enter to win one of four $1,000 fuel cards from Sept. 14 - 18.

Read More →
Ad Loading...
Lauren Fletcher appears in a Work Truck Weekly Truck Chat Cheat Sheet thumbnail with bold blue, black, white, and orange graphics. Text highlights fleet guides, AI, tariffs, and fuel strategy, with a semi-truck in the background.
Operationsby Lauren FletcherSeptember 14, 2026

Fleet Guides, AI Time-Savers, Truck Tariffs & Fuel Strategy Lead the News

This week’s Truck Chat Cheat Sheet covers new fleet vehicle guides, practical AI use cases, U.S.-Canada truck production, mixed-energy strategy, and more.

Read More →
Podcast cover for “The Fleet Skills We Keep Missing on Veterans’ Resumes” featuring a folded American flag, military dog tags, a resume listing leadership and adaptability skills, a wrench, and vehicle keys on a dark workbench.
OperationsSeptember 11, 2026

What Fleet Employers Are Missing When Hiring Veterans

What if some of the strongest candidates for fleet are already out there, but their experience is written in a language our industry does not always recognize?

Read More →
Graphic promoting Automotive Fleet's 2026 Personal Use Survey with the text "Have a Personal Use Policy? We Want to Know!" encouraging fleet managers to complete the annual industry survey.
Operationsby StaffSeptember 8, 2026

Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers

Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.

Read More →
Ad Loading...
Truck Chat promotional graphic featuring two hosts and the headline “Operate Fleet at the Speed of Business,” presented by Work Truck.
Operationsby Lauren FletcherSeptember 7, 2026

What Resilient Fleets Do Differently When Conditions Change

Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.

Read More →
View down the 996-foot Soap Box Derby track at Derby Downs in Akron, Ohio, with grandstands, the starting structure, and a colorful Soap Box Derby sign in the foreground.
Operationsby Lauren FletcherSeptember 1, 2026

If We Want the Next Generation in Automotive, We Have to Give Them a Reason to Care

The automotive industry talks constantly about its workforce shortage. But before we can recruit the next generation, we may need to do a better job giving kids a reason to care about automotive in the first place.

Read More →
Work Truck Weekly Truck Chat Cheat Sheet thumbnail featuring Lauren Fletcher with blue hair and raised hands beside a work truck, with callouts for Ram under $40K, tariffs, and AI maintenance.
Operationsby Lauren FletcherAugust 31, 2026

Ram ProMaster City Under $40K, Truck Tariffs, and AI Maintenance Lead the News

A sub-$40K commercial van, tariff questions, AI-powered maintenance, and a new EV production strategy headline this week’s Truck Chat Cheat Sheet.

Read More →
Ad Loading...
Fleet Legends promotional graphic featuring Bob Adamsky in a suit beside bold black, white, and yellow text reading “Legends of Fleet,” with his name and the tagline “Decades of Leadership. Lessons That Last.”
Sponsoredby Lauren FletcherAugust 31, 2026

Bob Adamsky Shares the Fleet Lessons You Usually Learn the Hard Way

After more than 30 years in fleet, Arrow International’s Bob Adamsky has learned that the job is about far more than vehicles. He shares the lessons he wishes every fleet manager could learn a little earlier.

Read More →