LAKEFIELD, MA - Dennison Lubricants Inc., a distributor of motor oils and industrial lubricants in New England, is "going green" with EcoPower, a new, environmentally friendly motor oil priced similarly to standard motor oils. It is now available in all six New England States.

"EcoPower extends our services to customers, such as auto dealers, service stations, public works garages and fleet management businesses, among others," said Tim Dennison, president of the company. "Having an environmentally friendly motor oil is essential as we serve our customers and demonstrate our own commitment to earth-responsible ways to use and remove commercial lubricants, including oil."

The motor oil is manufactured from recycled motor oil by Safety-Kleen, based in Plano, Texas. In 2008, Safety-Kleen collected more than 225 million gallons of used oil and recycled approximately 140 million of it into base oil products for re-use in the marketplace. Safety-Kleen's EcoPower meets or exceeds all applicable specifications set by the American Petroleum Institute (API) and the Society of Automotive Engineers, and is currently used by many large organizations, including the U.S. military, numerous state governments and automotive fleets.

"Re-refining makes solid environmental and business sense,  said Eric Zimmer, senior vice president of marketing for Safety-Kleen. "Turning used oil into high-quality lubricating products conserves a valuable resource and removes a potential pollutant from the environment, turning it back into a usable product. The process of re-refining takes up to 85 percent less energy to produce a gallon of lubricating oil from used oil that to produce the same oil from a gallon of crude. Both go through the same exacting processes of distillation and hydro treating. The end product is identical to traditional motor oils made from crude and must meet the same specifications."

"For the past 20 years, Safety-Kleen has produced high-quality motor oils for large commercial fleets and the federal government by re-refining used oil the company collects at thousands of car dealerships, automotive retailers and quick-lube facilities across North America," said Zimmer. "EcoPower is one small way that you and I can do something that's considered earth friendly,"

"The end result of Safety-Kleen's re-refining used oil is that it avoids the emission of more than 300,000 metric tons of greenhouse gases each year when compared to refining from crude and burning used oil for energy," said Zimmer. "That is equivalent to taking more than 200,000 cars off the road each and every year."

EcoPower motor oil is now available in 5W-20, 5W-30, 10W-30 and 15W-40 viscosity grades. In addition, all major U.S. car manufacturers have approved the use of Safety-Kleen SAE 5W-20, 5W-30 and 10W-30 ILSAC-certified motor oil in all their cars. The EcoPower SAE 15W-40 grade has also been approved by leading heavy-duty engine manufacturers.

More information about new EcoPower motor oil is available at www.ecopoweroil.com.