DaimlerChrysler to Produce Hybrid Dodge Durango in 2003
DaimlerChrysler has announced that it will start offering the Dodge Durango SUV with a hybrid powertrain in 2003. The company expects that up to 15 percent of total Durango volume will be equipped with the new gasoline-electric propulsion system. The hybrid Dodge Durango, with patented through-the-road powertrain technology, is designed to give consumers the option of an environmentally- friendly vehicle that continues to provide the performance, size and utility suited for the U.S. market, according to Bernard Robertson, DaimlerChrysler senior vice president - engineering technologies and general manager - truck operations. "You can get V-8 power out of a V-6 while burning much less fuel," Robertson said. "It's exactly what people want -- to be able to have a positive impact on the environment without having to pay for it. And we are doing this with a sport-utility vehicle, one of the most popular segments of the market today." Federal legislation introduced by Senator William Roth (R-DE), Chairman of the Senate Finance Committee, to create up to $3,000 in tax incentives for purchasers of hybrid vehicles could make the Durango hybrid cost competitive with its gasoline-powered counterpart. The hybrid Durango combines two separate propulsion systems: a 3.9-liter, V-6 engine with automatic transmission that powers the rear wheels, and a three-phase, AC induction electric motor that drives the front wheels. The electric motor assists the gasoline engine during acceleration, and recaptures energy normally lost during deceleration. The combination provides the power, acceleration and performance of a conventional V-8 engine. In fact, it is quicker than a 5.9-liter V-8-powered Durango from 0-60 miles per hour, according to Robertson. The hybrid powertrain yields a 20 percent increase in fuel efficiency, achieving 18.6 miles per gallon combined city/highway, compared with 15.5 miles per gallon for the conventional V-8 Durango. According to Robertson, the application of fuel-saving hybrid technology in a popular sport-utility vehicle results in greater overall savings in fuel consumption than the same technology applied to a smaller passenger car. "This has the potential of saving hybrid Durango owners nearly five million gallons of gas a year, in the aggregate," Robertson noted. In addition, the improved fuel efficiency results in reduced emissions of carbon dioxide. Passengers also enjoy a quieter, smoother ride, with no sacrifices in comfort or equipment options, although trailer tow capability is reduced, Robertson said. The gains in fuel efficiency result in part from the downsizing of components in the hybrid vehicle. A smaller engine can be used, permitting use of smaller related components, including catalytic converter, fan and fan clutch, radiator, and drive shaft. The improved fuel efficiency, in turn, permits use of a smaller fuel tank (20 gallons vs. 25 gallons). With the performance provided by the gas-electric hybrid, the Durango can be adapted for the U.S. and European markets to meet consumers' differing demands for fuel efficiency, lower emissions and performance, according to Robertson. DaimlerChrysler has been a leader in the development of vehicles demonstrating hybrid technology, including the ESX, ESX2 and ESX3 concept cars with mild hybrid, or "mybrid" powertrain technology, and the Chrysler Citadel, the first concept vehicle to implement DaimlerChrysler's patented through-the-road technology. "Consumers are in love with the size, safety, comfort and versatility of the sport-utility vehicle. To offer them an affordable SUV that is also more fuel efficient and lower in emissions would have a major impact on our national oil consumption and greenhouse gas emissions," said Robertson.
More Small Fleet

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →
Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections
AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.
Read More →Report: How AI Is Reshaping Fleet and Field Service Operations
AI is moving beyond the back office and into the driver’s seat of work truck and field service operations. New research shows fleets are using AI to improve predictive maintenance, optimize dispatch and routing, reduce downtime, and boost technician productivity, while also tackling challenges around workforce adoption and data readiness. Discover the trends, technologies, and real-world use cases shaping the future of connected work truck fleets.
Read More →
Five Ways Seat Belts Help Prevent Injuries
There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.
Read More →
It’s here: The 2026 Fleet Technology Trends Report
What does AI mean for fleets? Get the answer — and learn other top tech trends.
Read More →
Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America
Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.
Read More →
VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone
A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.
Read More →
Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →
AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski
VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.
Read More →
Fleet Managers Share Winter Prep Tips: It's Never Too Early!
Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.
Read More →
