The demand for vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communication systems is on the rise due to the systems' ability to improve traffic efficiency, mobility, safety, as well as driving conditions, while at the same time avert potentially dangerous situations, according to a new report.

A new analytical report from Frost & Sullivan, "Strategic Analysis of the European Market for V2V and V2I Communication Systems," expects more than 40 percent of vehicles to use V2V communication technologies by 2030.

Daimler and Volvo are anticipated to lead the implementation of V2V communication systems among vehicle original equipment manufacturers (OEMs) across Europe, according to the authors of the analysis. V2I communication systems have also been finding significant traction in Europe, especially in the Netherlands, Denmark, Austria, Germany, and France.

One of the prominent enabling technologies in this market is the cooperative system, which uses wireless local area network (WLAN) or dedicated short-range communications (DSRC), to assist V2V, V2I or infrastructure-to-vehicle (I2V) communication.

It is expected that global navigation satellite systems (GNSS) and infrared modes will augment DSRC solutions and mobile-based technologies such as long term evolution (LTE) to form the futuristic platform for cooperative-intelligent transportation systems (C-ITS) in the region, according to Frost & Sullivan.

Cooperative systems prove to be more useful than advanced driver assistance systems and telematics, particularly when situations like construction site warnings and traffic congestion in highways caused by an accident or road damage are encountered, the authors of the analysis reported.

Market participants plan to introduce Cooperative-ITS communication systems to take automotive safety to an even higher level. The Car 2 Car Communication Consortium has signed a Memorandum of Understanding (MoU) with major vehicle manufacturers to facilitate the deployment of a standard pan-European C-ITS by 2015.