'Carhartt Tough' Contest Winners Announced
CINCINNATI - Cintas Corporation and Carhartt announce the winners of the Are You Carhartt Tough? contest - Jonathan Backus, a lineman from Hampton, Va. and John Irish, a truck driver from West Allis (Milwaukee area), Wis.
CINCINNATI - After one month of public voting at www.CarharttRental.com, Cintas Corporation and Carhartt announce the winners of the Are You Carhartt Tough? contest - Jonathan Backus, a lineman from Hampton, Va. and John Irish, a truck driver from West Allis (Milwaukee area), Wis.
Both winners were selected based on essays submitted that showcased qualities of "Carhartt Toughness" - strength, dependability, resilience and ruggedness. From Feb. 1, 2010 through Jan. 31, 2011, hundreds of essays were collected at the contest website - http://www.CarharttRental.com. Backus and Irish were two of 12 quarterly finalists, and their fates were dependent on Internet public voting throughout the month of February.
Backus is the epitome of strength, both professionally and personally. An employee of Dominion Virginia Power, he frequently works in dangerous, high-voltage environments in all types of weather conditions. On any given day, he may be scaling steel towers more than 300 feet high or working on energized lines reaching 34,500 volts.
Aside from his career, Backus' physical strength fought a different battle last year when he was treated for Stage Two testicular cancer. After two surgeries and an intense chemotherapy schedule, he's proud to say he is now cancer-free.
"My fight against cancer took my physical and mental toughness to new levels," says Backus. "I'm proud to be recognized by Cintas and will continue to prove that I'm tough enough to make it through anything."
Irish, the second place winner, works long days as a truck driver, delivering shingles to construction sites. His tough job takes him up and down rooftops while carrying 100-pound bundles, and his daily routine requires him to catch and lift thousands of pounds of shingles while on steep angles. He estimates carrying a combined weight of about 51,000 pounds per day.
"Not many endure this job for many years, because it's so physically demanding, but I'm ten years into it and going strong," says Irish. "My Carhartt jeans take a beating just like I do, but they've proven to be just as resilient as I am."
Backus, who received the highest number of votes, chose the Duck Hunt Trip for Two designed by Ducks Unlimited as his grand prize; Irish will receive a trip for two to the STIHL TIMBERSPORTS Series this fall.
Cintas Corporation, North America's largest uniform supplier, created the Are You Carhartt Tough? contestin conjunction with a new partnership between Carhartt, the nation's leading manufacturer of premium work wear for over 120 years, and the roll-out of the new Carhartt Rental Workwear line, which is available exclusively through Cintas (http://www.cintas.com/Carhartt).
"This contest is really a reflection of our companies," says Chuck Helmes, Director of Garment Strategy at Cintas Corporation. "Both Carhartt and Cintas are known for providing tough products and dependable service, and we want to celebrate workers who reflect those same characteristics."
"This is a great way for two well-respected work wear brands to showcase the men and women behind some of the toughest jobs out there," said Steve Carter, Vice President of Corporate Sales for Carhartt. "Our customers work hard and play hard, and these are two fabulous prizes that we look forward to presenting to our top two finalists."
More Operations

Think You Know Trucks? Take Our 19-Question Fleet Trivia Challenge
From chicken lights to diesel engines and trucking history, test your knowledge with 19 questions from the 2026 Work Truck Exchange and Heavy Duty Trucking Exchange.
Read More →
Where’s My Truck: Inside the Fleet Logistics Work Nobody Sees
Shades of Fleet video thumbnail featuring Lauren Fletcher beside the text “The People Behind the Process, Keeping Fleets Moving,” with fleet vehicles and logistics imagery in the background.
Read More →
Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


It's 10 p.m... Do You Know Who Has Access to Your Fleet?
Preventing cargo theft requires investment in technology, operational processes, and employee training. In an industry with tight margins, it can be difficult to justify investments whose value is measured by incidents that might never occur.
Read More →
GeoFencing Adds to Your Truck Security Arsenal
Geofencing is a familiar fleet tool today, but its early adoption marked a major shift in vehicle tracking, route monitoring, and the debate over employee privacy.
Read More →
Truckers’ Strike Rumors, New GM Engines, and Hidden Idling Costs Lead This Week’s News
Truckers’ strike rumors, GM’s new 2027 engines, hidden idling costs, racing lessons, IRP rules, and more headline this week’s Truck Chat Weekly Cheat Sheet.
Read More →
Shades of Fleet Wants to Hear From You About Building a Culture of Care
Fleet leaders, we want to hear from you. Share how empathy, trust, and creating space for people can strengthen your team, improve performance, and support retention.
Read More →
What Racing Can Teach Work Truck Fleets About the Work Nobody Sees
Race car driver and mechanical engineer Isaac Johnson shares practical lessons on preparation, relationships, setbacks, and building teams that perform when it counts.
Read More →
New Fleet Guides, Hidden Truck Wear, and Driver Fit Lead This Month
Our latest Truck Chat recap covers new Fleet Guides, hidden idling costs, driver fit, lighter-truck registration rules, and year-round technician appreciation.
Read More →
Work Truck Takes Fleet Rivalry Downhill to Support Skilled Trades
Team Fletcher claimed a head-to-head win and second overall as Work Truck and Automotive Fleet helped raise $22,000 for the Hourglass Foundation.
Read More →
