Work Truck Logo
MenuMENU
SearchSEARCH

BMW, Daimler Merge Mobility Units

Daimler AG and the BMW Group have combined their mobility business units with the intent of offering an app-based platform of connected mobility services.

by Staff
March 29, 2018
BMW, Daimler Merge Mobility Units

Photo of DriveNow service courtesy of BMW Group.

2 min to read


Photo of DriveNow service courtesy of BMW Group.

Daimler AG and the BMW Group have combined their mobility business units with the intent of offering an app-based platform of connected mobility services.

"The planned merger of our mobility services will pool our resources and sends a strong signal to our new competitors,” said Harald Krüger, chairman of BMW AG.

Ad Loading...

The companies will offer carsharing, ride-hailing, parking, charging, and on-demand services. The joint venture will promote electromobility by offering electrified carsharing vehicles and "easy access to charging and parking options," according to a release.

"There will be more people than ever before without a car who will still want to be extremely mobile," said Dieter Zetsche, chairman of Daimler AG and head of Mercedes-Benz Cars. "We want to combine our expertise and experience to develop a unique, sustainable ecosystem for urban mobility."

The companies will offer carsharing through Car2Go and Drive Now, which operate 20,000 vehicles in 31 cities around the globe. The venture ties together ride-hailing services such as Mytaxi, Chauffeur Prive, Clever Taxi, and Beat that serve 13 million customers and 140,000 drivers. Parking services via ParkNow and Parkmobile Group will offer help finding, reserving and paying for off-street garage parking. On-demand mobility with Moovel and ReachNow will offer booking and payment services.

Electrified-vehicle charging via ChargeNow and Digital Charging Solutions will offer access to more than 143,000 charging points around the world.

Originally posted on Automotive Fleet

More Vehicle Research

POV the truck on the show floor says stop kicking me with image of tire being kicked

POV: You’re the Truck Everyone Won’t Stop Kicking

From tire kickers and door slammers to the hundredth “what engine’s in this thing” question, life on the show floor isn’t exactly easy. In this mockumentary-style video, we flip the script and give you the POV of an Isuzu truck sitting front and center at the booth.

Read More →
Transparent image of the front of a Mack Truck with a darkened windshield.

Mack Trucks Debuts Mack ImpactShield Windshield Technology on All-New Mack Granite

Mack Trucks will now offer the Mack ImpactShield, a windshield made with Corning Fusion5 Glass, as standard equipment on the all-new Mack Granite vocational trucks starting later this year.

Read More →
Composite image showing four different photos of a truck ranging from desert to snow, with an orange stripe across the middle of the image with while logos for International and CV Series.
Vehicle Researchby Wayne ParhamApril 29, 2026

International CV Series: Medium-Duty Workhorse to End Production

Although International will end production of its CV Series in September, dealers will continue to support the Class 4-6 work truck, and International sees the MV Series filling the niche needs of fleets that have depended on the CV.

Read More →
Ad Loading...
White off-road utility truck in the desert.
Vehicle Researchby News/Media ReleaseApril 28, 2026

Acela Truck Company Unveils Monterra II Cab-Over Commercial Truck Chassis

Acela Truck Company is replacing its Monterra with the new Monterra II, which it recently debuted. The new truck will be offered in day cab, extended cab, and crew cab configurations, along with 4x4 and 6x6 drivetrain options.

Read More →
Image of mountains and multiple small images of truck drivers, headline Last Week to Enter and logo for Star National Experience.
Vehicle Researchby News/Media ReleaseApril 27, 2026

Final Week to Register for Western Star’s Star Nation Experience

This is the final week to register to be part of the Star Nation Experience, a Western Star event that celebrates professional drivers, their skills, and their expertise. It is an all-expenses-paid event built around competition, camaraderie, and the “Never Back Down” spirit that defines the Western Star community.

Read More →
Chris Wolfe presents Freightliner Custom Chassis MT lineup at Work Truck Week 2026, featuring work-in van designs, mobile tool trucks, and utility workspace applications.
Vehicle Researchby Lauren FletcherApril 23, 2026

Not Your Average Work Truck | Freightliner MT Walkaround

Freightliner MT chassis walkthrough from Work Truck Week 2026, featuring real-world applications, mobile workspaces, and fleet-ready configurations.

Read More →
Ad Loading...
Man standing and talking with clasped hands in front of a poster for Isuzu truck with logo for Truck Chat and Work Truck and headline Latest Trucks & Upfits.
Sponsoredby Lauren FletcherApril 21, 2026

Tour Isuzu’s Latest Trucks & Upfits

Check out Isuzu Commercial Truck of America’s latest trucks as Brian Tabel, assistant vice president of marketing, gives us the tour and provides an update on new features and special upfits.

Read More →
Man in business attire talking and gesturing in front of a truck, tinted blue background, with yellow headline Reading's New Service Bodies, and logos for Truck Chat and Work Truck.
Vehicle Researchby Wayne ParhamApril 20, 2026

Reading Truck Launches New Service Bodies

Let’s take a look at the latest service bodies from Reading Truck, the RHD-46 and the RHD-67. Plus, in this video, you will learn about the new Combo Body.

Read More →
Man talking and gesturing in front of a large Kenworth truck, tinted blue in the background, and yellow headline Kenworth's T880S Performance Hood and logos for Truck Chat and Work Truck.
Vehicle Researchby Wayne ParhamApril 20, 2026

Advantages of the Kenworth T880S Performance Hood

Take a look at Kenworth’s T880S Performance Hood and hear its advantages from Alex Reid, Kenworth’s vocational marketing manager. He also provides a short overview of the other members of the T880 lineup.

Read More →
Ad Loading...
Person gesturing toward a big truck, tinted blue in background image, with yellow headline Kenworth's T480 and logos for Work Truck and Truck Chat.
Vehicle Researchby Wayne ParhamApril 17, 2026

Walkaround of Kenworth’s T480 Vocational Truck

Work Truck checks out the Kenworth T480, a workhorse of Kenworth’s vocational lineup. This video tour digs into the details of a Class 8 T480 equipped as a water truck.

Read More →