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Audi U.S. Chief Says Sales to Top 90,000 in 2010

DETROIT - U.S. sales for German luxury automaker Audi will increase to at least 90,000 this year, and would be 5-7 percent higher than that if it had more cars to sell.

by Staff
April 22, 2010
1 min to read


DETROIT - U.S. sales for German luxury automaker Audi will increase to at least 90,000 this year, and would be 5-7 percent higher than that if it had more cars to sell, Audi of America President Johan de Nysschen said.

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Audi, the best-performing premium brand in the U.S. market so far this year, is constrained by lack of vehicles in U.S. showrooms with just 33 days of supply -- compared with the 60 days it normally carries -- De Nysschen told reporters after a speech to the Automobile Press Association.

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De Nysschen said his estimate for 2010 U.S. sales is conservative, noting that the company's U.S. sales in the first quarter of 21,315 units was a record and up 35 percent from the first quarter in 2009.

Audi U.S. sales would increase about 9 percent if it sold 90,000 units this year.

Audi's vehicles sold in the United States are made in Europe. Audi increased the allocation to the U.S.-bound vehicles by 3,000 units for 2010, which still won't be enough to match demand, de Nysschen said.

"In America, we are experiencing what you'd call an enviable problem: we're constrained by supply," de Nysschen said. "We have been running short since around August of last year."

About 30 percent of Audi's U.S. sales come from pre-orders: customers signing to buy before vehicles arrive at dealers.

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