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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Newsby Lauren FletcherAugust 23, 2023

Ford Partners on Major EV Investment in North America

With this recent investment, SK On, EcoProBM, and Ford are propelling the evolution of electric vehicles in the work truck sector, shaping the future of sustainable transportation and energizing fleets for the challenges ahead.

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Articlesby Lauren FletcherAugust 22, 2023

Empowering Commercial Fleets with the Power of Choice

Are you a commercial fleet manager looking for the right transmission for your specific needs? Learn more about the Power of Choice.

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Newsby Lauren FletcherAugust 18, 2023

Who Made Car & Driver's Best Full- and Mid-Size Pickup Truck Lists?

Car and Driver ranked the "Best Mid-Size Pickup Trucks" and "Best Full-Size Pickup Trucks" based on roughly 200 data points - check who made the list!

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Dain Giesie joins Truck Chat - Faces of Fleet to talk about the road from rodeo to fleet.
Videosby Lauren FletcherAugust 17, 2023

The Ride from Rodeo to Fleet with Dain Giesie | Faces of Fleet

Find out more about how the sense of community, teamwork, and discipline learned from rodeo translates into Dain's approach to leadership at Enterprise.

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Photo Galleriesby Lauren FletcherAugust 16, 2023

Goodyear's Iconic Sign Relit to Celebrate 125th Anniversary [Photos]

The revitalized sign, symbolizing Goodyear's Akron ties, returns after nearly a decade.

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Newsby Lauren FletcherAugust 16, 2023

Reviving History: Goodyear's Sign Shines on 125th Anniversary

The Goodyear sign, a well-known symbol of the company's ties to Akron, has been revitalized after being inactive for almost a decade.

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Articlesby Lauren FletcherAugust 14, 2023

Financing Small Business Fleet Needs with Ford Pro FinSimple

Discover Ford Pro FinSimple: Flexible financing for small business fleets of any size, helping businesses better manage cash flow and operations.

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Videosby Lauren FletcherAugust 11, 2023

Vehicles Moving Fleets: The 2024 Mack MD Electric

Take a walk around the 2024 Mack MD Electric and learn more about its electric features, range, payload, and more.

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Photo Galleriesby Lauren FletcherAugust 8, 2023

All-New Fisker Alaska Electric Pickup [Photos]

The Fisker Alaska is an all-electric four-door pickup truck utilizing an extended adaptation of the Fisker Ocean's platform named the FT31.

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Newsby Lauren FletcherAugust 8, 2023

Stellantis Bolsters Parts Business in North America

Following decades of success in Europe and other international markets, including the Middle East and South America, the newly introduced bproauto parts portfolio is available for most makes and models.

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