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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

BrightDrop 600 - Vehicles Moving Fleets
Videosby Lauren FletcherMarch 18, 2025

Take a Walk Around the BrightDrop 600

Join us as Doug Lemasters from the General Motors Mobile Service team walks us through the BrightDrop 600 Mobile Service Van, a mobile maintenance solution.

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Newsby Lauren FletcherMarch 17, 2025

GM Leadership Update: Ian Hucker to Lead GM Envolve

General Motors today announced the appointment of Ian Hucker, 55, as the new head of GM Envolve, the company’s fleet business solutions.

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Freightliner Custom Chassis MT50e Vehicles Moving Fleets
Videosby Lauren FletcherMarch 12, 2025

Updates to the Freightliner Custom Chassis MT50e

Explore the latest updates to the Freightliner MT50e, including AC charging, a 164 kWh battery option, and galvanized aluminum frame rails for durability!

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Does This Truck Have Rizz?
Videosby Lauren FletcherMarch 11, 2025

Does This Truck Have 'Rizz'?

Gen Alpha Approved? We’re putting Isuzu to the ultimate test — does its trucks have "rizz" to impress the next generation of fleet pros?

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Articlesby Lauren FletcherMarch 11, 2025

Looking Beyond the Price Tag - Why the Right Upfit Matters

Maximize fleet performance with the right upfit; balancing cost, durability, and customization to reduce downtime and boost efficiency. Invest smart for long-term value.

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Work Truck, Truck Chat, Fleet People
Videosby Lauren FletcherMarch 10, 2025

Work Truck Week Voices: Why People Are the Industry’s Backbone

In this quick interview series, industry experts share what makes this community so special, the relationships that drive success, and why people are truly the backbone of the work truck world.

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The Fleet Journey with Crystal Zile
Articlesby Lauren FletcherMarch 7, 2025

The Fleet Journey: Crystal Zile

From sales to fleet leadership, Crystal Zile’s journey proves that the right mindset and strategy can transform safety culture and efficiency.

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2025 Work Truck Upfit Package of the Year WINNERS Named
Newsby Lauren FletcherMarch 6, 2025

2025 Upfit Package of the Year Winners Named for Truck, Van & SUV

Work Truck readers have spoken, selecting the top upfits that bring innovation, efficiency, and functionality to the job naming the second annual Upfit Package of the Year winners at Work Truck Week.

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Newsby Lauren FletcherMarch 5, 2025

Isuzu Wins 2025 Medium-Duty Truck of the Year Award

This marks the fifth time in the award’s 17-year history that Isuzu has claimed the top spot for Medium-Duty Truck of the Year.

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Chris Brown and Matt Atkenson of Ford Pro for Commercial Van of the Year at Work Truck Week
Newsby Lauren FletcherMarch 4, 2025

Ford Transit Repeat Win: 2025 Commercial Van of the Year

The Ford Transit wins Work Truck’s 2025 Commercial Van of the Year, its second consecutive win, recognized for reliability, durability, and fleet performance.

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