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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Alicia Boler Davis named Ford Pro President, succeeding Andrew Frick and Ted Cannis in Ford leadership transition.
Newsby Lauren FletcherJuly 30, 2025

Alicia Boler Davis Tapped as New Ford Pro President

Alicia Boler Davis named Ford Pro President, bringing 30+ years of auto and tech leadership as she steps in following the retirement of Ted Cannis.

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Collage of interviews from the Fleet People Part 2 episode of Truck Chat
Videosby Lauren FletcherJuly 30, 2025

Work Truck Voices: Why Fleet People Are the Best People

In this Fleet People video, we hit the show floor to ask fleet pros — what makes the people in this industry stand out? The answers didn’t disappoint.

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San Diego skyline on a clear day with Fleet Forward Conference, Register overlayed on top.
Videosby Lauren FletcherJuly 29, 2025

Fleet Forward Conference: Serious Strategy for Less Than Lunch

The Fleet Forward Conference is packing real ROI — and it’s cheaper than your weekly coffee-and-takeout routine.

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Dark background with headline for Fleet Legends: Lisa Kneggs.
Sponsoredby Lauren FletcherJuly 23, 2025

Lisa Kneggs on Using Technology to Drive Efficiency

Fleet expert Lisa Kneggs shares lessons from her fleet management career, walks us through her career path, and discusses the importance of embracing technology, learning from others, and not being afraid to ask for help in this episode of Legends of Fleet.

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Close-up of a truck grille guard featured in Fleet 101, explaining how guards protect fleet trucks and help cut repair costs while staying ADAS-friendly.
Videosby Lauren FletcherJuly 22, 2025

Fleet 101: What Fleet Managers Need to Know About Grille Guards

Grille guards protect fleet trucks, cut downtime, lower repair costs, and work with tech like ADAS. Learn how to choose the right guard for your fleet.

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Graphic promoting the 2025 Fleet Management Company Research survey with a red checkmark and message “Input Needed!” for Work Truck and Automotive Fleet readers.
Newsby Lauren FletcherJuly 20, 2025

Fleet Managers: It's Time to Evaluate Your FMC!

Help shape fleet services! Share your insights in the 2025 Fleet Management Company Research survey. Quick, anonymous, and impactful for fleets of all sizes.

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Illustration of Brian Barber in a suit and tie with short gray hair and goatee. Text reads: “Leadership Update, Sortimo, Brian Barber VP of Sales & Marketing, Work Truck logo.”
Newsby Lauren FletcherJuly 18, 2025

Brian Barber Named Vice President of Sales & Marketing at Sortimo

Sortimo names industry veteran Brian Barber VP of Sales & Marketing, aiming for new growth and expanded brand reach across 40-plus countries.

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Bright yellow graphic featuring a hard hat and traffic cone with bold text reading “2025 Safety Study – Input Needed! For a Safer Fleet Future” alongside HDT and Work Truck logos.
Newsby Lauren FletcherJuly 18, 2025

Help Shape the Future of Fleet Safety – Participate Today!

LAST CHANCE: We’re asking fleet managers, risk and safety leaders, operations pros, and others in the trenches to take a few minutes to weigh in on their safety challenges.

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Side-by-side comparison of a classic 1965 Ford Transit and a modern-day Transit van, showcasing 60 years of evolution.
Newsby Lauren FletcherJuly 17, 2025

Ford Transit Marks 1.5 Million Units Produced in the U.S.

Ford celebrates 1.5 million Transits built in the U.S. and 60 years globally, marking decades of durability, innovation, and fleet favorite status.

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Scott Rood is featured in this episode of Legends of Fleet, presented by Work Truck and sponsored by Legend Fleet, highlighting decades of fleet leadership and insight.
Articlesby Lauren FletcherJuly 17, 2025

Scott Rood on Growing in Fleet, Building Teams, and Staying Ahead of the Curve

Fleet expert Scott Rood shares lessons from 40+ years in fleet on leadership, technology, and how to grow a lasting, people-first fleet career.

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