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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Western Star X-Series dump truck at Daimler Truck North America’s proving grounds during the 2025 Star Nation Experience vocational driver competition.
Videosby Lauren FletcherAugust 12, 2025

From Quarries to Backing Challenges, Who Won Star Nation 2025?

Eight operators, one proving ground, and the ultimate skills challenge. See who takes the win at Western Star’s 2025 Star Nation Experience.

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Diagram of Ford Universal EV Platform with stylized pickup outline and battery highlighted under passenger seats.
Newsby Lauren FletcherAugust 11, 2025

Ford’s New Midsize Electric Pickup Targets Value and Performance

Ford unveils plans fior midsize electric pickup on its new Universal EV Platform, aiming for affordability, performance, and fleet-ready efficiency by 2027.

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Truck Chat Weekly Cheat Sheet episode featuring fleet news updates with Alicia Boler-Davis as Ford Pro president, EV trends, and Toyota 2026 Tundra.
Videosby Lauren FletcherAugust 11, 2025

The Fleet Manager’s Weekly Cheat Sheet [August 11, 2025]

Big changes at Ford Pro, the latest medium-duty EV trends, mobility-focused upfits, plus Toyota, Ford, Isuzu, and Legend making major moves.

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Group photo of finalists at Isuzu’s 2025 “Week of Weeks” National Championships in Pittston, Pennsylvania.
Newsby Lauren FletcherAugust 11, 2025

Isuzu Crowns 2025 'Week of Weeks' Champions

Isuzu honors top sales, service, parts, and technical pros at its 2025 “Week of Weeks” with national titles, cash prizes, and trips around the world.

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Map of the Americas with GM and Hyundai logos symbolizing partnership on electric commercial van production for North America.
Newsby Lauren FletcherAugust 7, 2025

GM and Hyundai to Co-Develop Electric Commercial Van for North America

GM and Hyundai to co-develop an electric commercial van in the U.S. by 2028 as part of a new partnership focused on fleet and commercial vehicle innovation.

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Geotab 25th anniversary celebration graphic with gold stars and text on a white and gold backdrop.
Newsby Lauren FletcherAugust 7, 2025

Geotab Celebrates 25 Years of Driving Connected Fleet Innovation

Geotab marks 25 years of global growth and AI innovation in fleet telematics, with 5M connected vehicles and big plans for the road ahead.

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San Diego Map graphic with pin and speaker list for Fleet Forward Conference Session and bio phots.
Newsby Lauren FletcherAugust 7, 2025

Work Truck Representing at 2025 Fleet Forward Conference

Work Truck is on the road to San Diego for the Fleet Forward Conference (FFC), October 21-23, 2025, where we’ll be helping fleet pros tackle one of the industry’s hottest topics: EV management at scale.

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Work Truck headline graphic reading “Shrinking Snowbelt” over a snowy, tree-lined road
Newsby Lauren FletcherAugust 6, 2025

The Snowbelt Is Shrinking, How Will it Impact Fleets?

According to new research, the average U.S. snowfall is projected to drop significantly through 2050. That shift is going to shake up how municipal and private fleets plan for winter.

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Split image showing a vintage Ford step van in production and a modern smiling delivery driver, promoting Work Truck's Truck Chat Weekly Cheat Sheet with Lauren Fletcher.
Videosby Lauren FletcherAugust 4, 2025

The Fleet Manager’s Weekly Cheat Sheet [August 4, 2025]

Walk-in vans, mobility upfits, summer fleet survival tips & a safety milestone — all in 60 seconds. Catch this week’s Truck Chat Weekly Cheat Sheet!

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Truck Chat Monthly Recap July 2025 thumbnail: Budgets, Safety & Fleet Smarts
Videosby Lauren FletcherJuly 31, 2025

Truck Chat: Top Work Truck & Van Fleet News [July 2025]

Top truck and van fleet news for July 2025: heat risks, rising parts costs, safety tips, EV trends, and a major DTNA milestone. Hosted by Lauren Fletcher.

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