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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Legend of Fleet Oleg Cytowicz with photos of him on stage, in a car, and a race car.
Articlesby Lauren FletcherNovember 18, 2025

Oleg Cytowicz on People, Process, and Perspective in Fleet

Fleet Legend Oleg Cytowicz shares how people, processes, and smart tech shaped his career, along with practical tips for new managers to stay focused and connected.

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Michael Ferreira, Stellantis senior vice president of U.S. fleet sales, pictured as he outlines the company’s 2026 fleet growth strategy and data-focused direction.
Newsby Lauren FletcherNovember 18, 2025

Michael Ferreira Outlines Stellantis’ Fleet Growth Vision for 2026

Stellantis’ new fleet chief Michael Ferreira maps out a 2026 growth plan built on data, dealer support, and smarter solutions for today’s self-managed fleets.

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Work Truck At The Show graphic featuring Brian Barber of Sortimo standing beside bold text on a blue background, speaking on camera about commercial vehicle upfitting.
Videosby Lauren FletcherNovember 18, 2025

How Sortimo Is Reimagining Upfitting for Today’s Fleets

Sortimo talks modern upfitting, EV-ready designs, and what fleets should consider as regulations and technologies evolve in this At The Show interview.

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Workhorse and Motiv Electric Trucks logos displayed over a medium-duty truck production facility, representing the companies’ proposed merger.
Newsby Lauren FletcherNovember 18, 2025

Workhorse Warns Shareholders: Motiv Deal Needs Votes or Standalone Path Could Trigger Restructuring

Workhorse urges shareholders to vote on the Motiv merger, warning a failed deal could trigger restructuring and impact future electric truck support.

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Lauren Fletcher hosts Truck Chat Weekly Cheat Sheet, highlighting 250K-mile trucks, new heavy-duty oil updates, and used-market shifts, with a bold on-screen title graphic.
Videosby Lauren FletcherNovember 17, 2025

250K-Mile Champs, New Oils & a Used Market Reset in 60 Seconds

Which trucks hit 250K miles, what’s new in heavy-duty oils, and why 2025’s used market feels “cautiously normal” your fleet update in 60 seconds.

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Work Truck At The Show graphic with a guest from the Hourglass Foundation speaking on camera, standing beside bold text on a blue background.
Videosby Lauren FletcherNovember 17, 2025

How the Hourglass Foundation is Helping Solve the Technician Shortage

Meet the Hourglass Foundation and how they’re helping future techs build real careers in the fleet world.

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Work Truck Black Friday and Fleets on ripped paper over congested holiday traffic.
Articlesby Lauren FletcherNovember 17, 2025

Why Black Friday Matters More to Fleets Than You Think

From maintenance to routing, here’s how work truck fleets can stay ahead of Black Friday and avoid costly downtime.

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Christmas cookies shaped like work trucks
Articlesby Lauren FletcherNovember 15, 2025

Safeguarding Your Fleet from Holiday Theft

As holiday cargo theft spikes, discover how fleet managers can use telematics, AI, and best practices to protect their light- and medium-duty trucks and vans.

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Work Truck webinar promo featuring speakers Kevin Kiedrow and Shelby Simpson for “3 Hidden Upfitting Risks and the Playbook for Avoiding Them,” scheduled for November 20, 2025.
Newsby Lauren FletcherNovember 13, 2025

Join Us: Webinar to Help Fleets Spot Hidden Upfitting Risks

Upfitting headaches slowing you down? Register today and get ready to learn the risks most fleets miss and how to avoid them.

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The Longest-Lasting Pickup Trucks
Newsby Lauren FletcherNovember 13, 2025

Which Pickup Trucks Will Last Over 250k Miles? Updated Study!

Looking for the longest-lasting trucks? New data shows only about 13% make it past 250,000 miles, and that's down from 19.4% last year. Here are the models that defy the odds and how to help yours do the same.

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