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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

ArticlesCover Storyby Lauren FletcherMay 5, 2014

International TerraStar 4x4 Named Medium-Duty Truck of the Year

The Class 4-5 medium-duty truck features an Allison Optimized 1000 transmission, Fabco TC-28 gear-driven transfer case, and Diamond Logic electrical system.

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Newsby Lauren FletcherApril 29, 2014

New Truck Orders Increase, Could Impact Medium-Duty Resale

Fleet managers are presented with unique challenges ensuring maximum resale for medium-duty trucks, and understanding the reasons for this as well as current market conditions can help increase overall residuals.

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Photo Galleriesby Lauren FletcherMarch 13, 2014

2014 Work Truck Show - Announcements & People

One of three photo galleries for the 2014 show, take a look at a few of the people and see a few of the announcements made at the show.

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Articlesby Lauren FletcherMarch 12, 2014

Understanding the Upcoming Truck CAFE Standards

Following the successful adoption and implementation of the National Program for greenhouse gas (GHG) and fuel economy standards for 2012-2016 model-year vehicles, the federal government is stepping up the program’s goals.

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Newsby Lauren FletcherMarch 5, 2014

2014 Medium-Duty Truck of the Year Named

The International TerraStar 4x4 was selected as Work Truck magazine's 2014 Medium-Duty Truck of the Year. The award was presented at the 2014 NTEA Work Truck Show in Indianapolis.

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Chatty Chassisby Lauren FletcherFebruary 27, 2014

Can Accidents Be Eliminated Through Modern Vehicle Technology?

In the ultimate goal of the elimination of all accidents or crashes, where should the focus lie: the driver, the vehicle, or both?

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Articlesby Lauren FletcherFebruary 24, 2014

Subaru's Redesigned 2014 Forester

The redesigned 2014-MY Subaru Forester is the fourth generation of the five-passenger crossover SUV. This model is currently being utilized by fleets in the pharmaceutical, insurance, medical equipment, food service, and television news industries.

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Articlesby Lauren FletcherFebruary 20, 2014

Nissan's Second-Generation Rogue

The Nissan Rogue is the No. 2 selling vehicle in the automaker's lineup, behind the Nissan Altima, and sales for the crossover have nearly doubled from the 2008 model-year to 144,921 units sold through September 2013, with 2013 sales up 13.6 percent to date.

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Articlesby Lauren FletcherJanuary 1, 2014

Kenworth Offers a Complete Medium-Duty Lineup

With seven models, three gasoline engine options, and three alternative-fuel options, Kenworth is aiming for the medium-duty market.

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Articlesby Lauren FletcherDecember 10, 2013

2014 Chevrolet Silverado 1500 Wins Truck of the Year

The 2014 Chevrolet Silverado 1500, which features all-new engines, a new cab layout, and is built with numerous work friendly features was named the 2013 Fleet Truck of the Year.

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