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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Composite image showing 1896 Daimler truck in front of a modern Mercedes-Benz electric truck with “130 Years Trucks” branding.
Photo Galleriesby Lauren FletcherFebruary 12, 2026

A Photo Tour of 130 Years of Mercedes-Benz Trucks

From the world’s first truck to today’s eActros 600 Safety Truck, this photo gallery shows 130 years of Mercedes-Benz trucking evolution.

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Reconstructed 1896 Daimler motorized truck with wooden wheels and rear-mounted engine displayed outdoors.
Newsby Lauren FletcherFebruary 12, 2026

Mercedes-Benz Marks 130 Years of Trucks with a Look Back

Mercedes-Benz Trucks Classic kicks off its 130-year anniversary with the world’s first truck recreation and exhibits reaching to today’s eActros 600 Safety Truck.

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Promotional graphic for Work Truck’s Shades of Fleet featuring four professional women standing confidently in an office setting with text reading Women Driving Change and Act Now.
Newsby Lauren FletcherFebruary 11, 2026

Call for Voices: Inviting Women Across Fleet to Share How They’re Driving Change

Shades of Fleet returns in March with Women Driving Change, spotlighting women across fleet roles and the allies helping open doors.

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We Rise by Lifting Others with united hands in the background
Chatty Chassisby Lauren FletcherFebruary 7, 2026

We Rise by Lifting Others in Fleet Management

We rise by lifting others. This Black History Month, explore stories of resilience, innovation, and progress in fleet. Watch, learn, and be inspired.

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Truck Chat: Faces of Fleet with Lauren Fletcher of Work Truck and Sheldon Zitzmann of TigerTough
Videosby Lauren FletcherFebruary 6, 2026

From Small-Town Minnesota to Fleets Nationwide: Sheldon Zitzmann of TigerTough

What does it take to grow a fleet-focused brand in a town with fewer than 300 people? If you care about fleet durability, American manufacturing, or stories that start small and scale smart, this one’s for you.

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Portrait of Sue Miller, a respected fleet industry leader and Legend of Fleet honoree, recognized for her innovative work, leadership, and contributions to fleet management.
Articlesby Lauren FletcherFebruary 5, 2026

Sue Miller on Listening First, Leading with Trust, and Building Fleet Through People

Sue Miller didn’t just manage fleets. She moved the industry forward. Legend of Fleet, earned.

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Truck Chat Weekly Cheat Sheet video featuring Lauren Fletcher discussing 2026 fleet fuel strategy, diesel outlook, and planning priorities for commercial truck and fleet managers.
Videosby Lauren FletcherFebruary 2, 2026

2026 Fleet Fuel Strategy, Diesel Outlook & What's Ahead | Cheat Sheet

Fuel strategy, diesel’s future, and what fleets are planning for 2026, plus quick industry moves you should have on your radar.

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Wooden blocks showing “2026” in front of flames with the words “Coming in Hot,” symbolizing a high-pressure year of change for fleet planning and operations.
Digital Cover Featuresby Lauren FletcherFebruary 1, 2026

2026 Comes in Hot and Fleets Are Not Waiting Around

Work Truck’s 2026 forecast breaks down the biggest shifts in cost, tech, safety, powertrains, and yard ops so fleets can plan smarter.

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A winter storm warning sign and a U.S. heat map highlighting collision hotspots from Geotab data during Winter Storm Fern, with increased activity across the Midwest and Mid-Atlantic
Newsby Lauren FletcherJanuary 30, 2026

Geotab Data Shows Sharp Spike in U.S. Collisions as Winter Storm Fern Ices Roads

Geotab’s connected vehicle data shows collisions jumped 53% nationwide since Friday evening as Winter Storm Fern brings widespread snow and ice.

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Truck Chat Monthly Recap January 2026 thumbnail featuring Lauren Fletcher with headline text Regulations, Salary and Tech and Work Truck branding.
Videosby Lauren FletcherJanuary 30, 2026

Regulatory Prep, Real Pay Data, and the Fleet Tech Reset | January Recap

Regulations, pay, and fleet tech are shifting fast. Catch the January Truck Chat Monthly Recap with Lauren Fletcher and stay ahead.

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