Work Truck Logo
MenuMENU
SearchSEARCH

Hino Aims to Increase Market Share

Looking to broaden its vocational applications, Hino Trucks offers several new features for the 2009 model-year, including three new cab configurations, dual steering, and right-hand standup and sit-down.

by Chad Simon
July 1, 2008
Hino Aims to Increase Market Share

 

Photo: Hino Trucks

3 min to read


Hino Trucks is expanding its medium-duty product offerings for the 2009-MY to enter into a broader range of applications, including refuse, street sweeping, construction, utility, tree care, and work truck.

"We’ve implemented new options over the past year to help us get into those mission markets," said Glen Ellis, vice president, marketing and dealer development, Hino Trucks, based in Bloomfield Hills, Mich.

Ad Loading...

Features Expand Applications

New options for the Class 7 338 model include increased capacity frames up to 120,000 psi and the ability to install cranes on the truck. Hino also has added a short wheelbase for its street sweeper and dump truck applications, and three new cab configurations.

The extended model is 30 inches longer than the regular cab size and features a bench seat or 26-inch fold-down sleeper. A new dual-steer sit-down configuration is available for street sweeper and refuse applications. The third new offering, a right-hand standup, is designed for recycling and refuse missions.

"These new features offer our fleet customers the same advantages our lease, rental, car hauler, and tow truck customers have experienced with our products," said Ellis. "For drivers, it’s the roominess and ergonomics of the cab and the quiet and maneuverability of the truck. With the dual steers, we still have a 55-degree wheel cut, which provides excellent maneuverability, especially in a refuse application where a truck is making 600-plus stops per day, and the ability to get in and out of traffic easily."

The right-hand standup uses a steering gear mounted to the truck’s current steering shaft, a cross member to a right-hand steering shaft. A hole is cut in the floor in which a bucket is placed so drivers can step into the truck. The straight-across dashboard gives the truck the same belly room on both the passenger and driver sides.

The three new cab models use OEM parts to facilitate dealer servicing. "Based on independent fuel studies, our truck has shown to produce up to 10-15 percent better fuel economy than our competitors," said Ellis. Overall, the fuel economy, reliability, and purchase price of our trucks provide fleets the lowest cost of ownership available."

Ad Loading...

Also new for the 2009-MY are aluminum fuel tanks, which offer improved heat dissipation, and a programmable idle shut-down to minimize idle time and maximize fuel economy.

The powertrain is a carryover from the 2008-MY. The engine is an 8.0L Hino J-Series proprietary diesel four-cycle, six-cylinder, inline water-cooled, six-speed manual Eaton or five-speed automatic Allison transmission offering 260 horsepower and 585 ft.-lbs. of torque. The warranty on the truck is two years/unlimited miles and the engine carries a three-year, unlimited-mile warranty.

Satisfied Fleets

According to a customer satisfaction survey, the retention rate with Hino Truck customers is 91%. The manufacturer introduced the standup right-hand drive and dual sit-down drive to positive reviews at the Waste Expo this year in Chicago.

Last year, overall, the Class 6-7 truck market was down 34%. Although Hino sales also were down, according to Ellis, the manufacturer outpaced the market with just a 14% decrease in sales. With 174 locations nationwide, Hino has dealer points to service both national and local fleets. 

Subscribe to Our Newsletter

More Vehicle Research

POV the truck on the show floor says stop kicking me with image of tire being kicked

POV: You’re the Truck Everyone Won’t Stop Kicking

From tire kickers and door slammers to the hundredth “what engine’s in this thing” question, life on the show floor isn’t exactly easy. In this mockumentary-style video, we flip the script and give you the POV of an Isuzu truck sitting front and center at the booth.

Read More →
Transparent image of the front of a Mack Truck with a darkened windshield.

Mack Trucks Debuts Mack ImpactShield Windshield Technology on All-New Mack Granite

Mack Trucks will now offer the Mack ImpactShield, a windshield made with Corning Fusion5 Glass, as standard equipment on the all-new Mack Granite vocational trucks starting later this year.

Read More →
Composite image showing four different photos of a truck ranging from desert to snow, with an orange stripe across the middle of the image with while logos for International and CV Series.
Vehicle Researchby Wayne ParhamApril 29, 2026

International CV Series: Medium-Duty Workhorse to End Production

Although International will end production of its CV Series in September, dealers will continue to support the Class 4-6 work truck, and International sees the MV Series filling the niche needs of fleets that have depended on the CV.

Read More →
Ad Loading...
White off-road utility truck in the desert.
Vehicle Researchby News/Media ReleaseApril 28, 2026

Acela Truck Company Unveils Monterra II Cab-Over Commercial Truck Chassis

Acela Truck Company is replacing its Monterra with the new Monterra II, which it recently debuted. The new truck will be offered in day cab, extended cab, and crew cab configurations, along with 4x4 and 6x6 drivetrain options.

Read More →
Image of mountains and multiple small images of truck drivers, headline Last Week to Enter and logo for Star National Experience.
Vehicle Researchby News/Media ReleaseApril 27, 2026

Final Week to Register for Western Star’s Star Nation Experience

This is the final week to register to be part of the Star Nation Experience, a Western Star event that celebrates professional drivers, their skills, and their expertise. It is an all-expenses-paid event built around competition, camaraderie, and the “Never Back Down” spirit that defines the Western Star community.

Read More →
Chris Wolfe presents Freightliner Custom Chassis MT lineup at Work Truck Week 2026, featuring work-in van designs, mobile tool trucks, and utility workspace applications.
Vehicle Researchby Lauren FletcherApril 23, 2026

Not Your Average Work Truck | Freightliner MT Walkaround

Freightliner MT chassis walkthrough from Work Truck Week 2026, featuring real-world applications, mobile workspaces, and fleet-ready configurations.

Read More →
Ad Loading...
Man standing and talking with clasped hands in front of a poster for Isuzu truck with logo for Truck Chat and Work Truck and headline Latest Trucks & Upfits.
Sponsoredby Lauren FletcherApril 21, 2026

Tour Isuzu’s Latest Trucks & Upfits

Check out Isuzu Commercial Truck of America’s latest trucks as Brian Tabel, assistant vice president of marketing, gives us the tour and provides an update on new features and special upfits.

Read More →
Man in business attire talking and gesturing in front of a truck, tinted blue background, with yellow headline Reading's New Service Bodies, and logos for Truck Chat and Work Truck.
Vehicle Researchby Wayne ParhamApril 20, 2026

Reading Truck Launches New Service Bodies

Let’s take a look at the latest service bodies from Reading Truck, the RHD-46 and the RHD-67. Plus, in this video, you will learn about the new Combo Body.

Read More →
Man talking and gesturing in front of a large Kenworth truck, tinted blue in the background, and yellow headline Kenworth's T880S Performance Hood and logos for Truck Chat and Work Truck.
Vehicle Researchby Wayne ParhamApril 20, 2026

Advantages of the Kenworth T880S Performance Hood

Take a look at Kenworth’s T880S Performance Hood and hear its advantages from Alex Reid, Kenworth’s vocational marketing manager. He also provides a short overview of the other members of the T880 lineup.

Read More →
Ad Loading...
Person gesturing toward a big truck, tinted blue in background image, with yellow headline Kenworth's T480 and logos for Work Truck and Truck Chat.
Vehicle Researchby Wayne ParhamApril 17, 2026

Walkaround of Kenworth’s T480 Vocational Truck

Work Truck checks out the Kenworth T480, a workhorse of Kenworth’s vocational lineup. This video tour digs into the details of a Class 8 T480 equipped as a water truck.

Read More →