Work Truck Logo
MenuMENU
SearchSEARCH

Hino Aims to Increase Market Share

Looking to broaden its vocational applications, Hino Trucks offers several new features for the 2009 model-year, including three new cab configurations, dual steering, and right-hand standup and sit-down.

by Chad Simon
July 1, 2008
Hino Aims to Increase Market Share

 

Photo: Hino Trucks

3 min to read


Hino Trucks is expanding its medium-duty product offerings for the 2009-MY to enter into a broader range of applications, including refuse, street sweeping, construction, utility, tree care, and work truck.

Ad Loading...

"We’ve implemented new options over the past year to help us get into those mission markets," said Glen Ellis, vice president, marketing and dealer development, Hino Trucks, based in Bloomfield Hills, Mich.

Ad Loading...

Features Expand Applications

New options for the Class 7 338 model include increased capacity frames up to 120,000 psi and the ability to install cranes on the truck. Hino also has added a short wheelbase for its street sweeper and dump truck applications, and three new cab configurations.

The extended model is 30 inches longer than the regular cab size and features a bench seat or 26-inch fold-down sleeper. A new dual-steer sit-down configuration is available for street sweeper and refuse applications. The third new offering, a right-hand standup, is designed for recycling and refuse missions.

"These new features offer our fleet customers the same advantages our lease, rental, car hauler, and tow truck customers have experienced with our products," said Ellis. "For drivers, it’s the roominess and ergonomics of the cab and the quiet and maneuverability of the truck. With the dual steers, we still have a 55-degree wheel cut, which provides excellent maneuverability, especially in a refuse application where a truck is making 600-plus stops per day, and the ability to get in and out of traffic easily."

The right-hand standup uses a steering gear mounted to the truck’s current steering shaft, a cross member to a right-hand steering shaft. A hole is cut in the floor in which a bucket is placed so drivers can step into the truck. The straight-across dashboard gives the truck the same belly room on both the passenger and driver sides.

The three new cab models use OEM parts to facilitate dealer servicing. "Based on independent fuel studies, our truck has shown to produce up to 10-15 percent better fuel economy than our competitors," said Ellis. Overall, the fuel economy, reliability, and purchase price of our trucks provide fleets the lowest cost of ownership available."

Ad Loading...

Also new for the 2009-MY are aluminum fuel tanks, which offer improved heat dissipation, and a programmable idle shut-down to minimize idle time and maximize fuel economy.

The powertrain is a carryover from the 2008-MY. The engine is an 8.0L Hino J-Series proprietary diesel four-cycle, six-cylinder, inline water-cooled, six-speed manual Eaton or five-speed automatic Allison transmission offering 260 horsepower and 585 ft.-lbs. of torque. The warranty on the truck is two years/unlimited miles and the engine carries a three-year, unlimited-mile warranty.

Satisfied Fleets

According to a customer satisfaction survey, the retention rate with Hino Truck customers is 91%. The manufacturer introduced the standup right-hand drive and dual sit-down drive to positive reviews at the Waste Expo this year in Chicago.

Last year, overall, the Class 6-7 truck market was down 34%. Although Hino sales also were down, according to Ellis, the manufacturer outpaced the market with just a 14% decrease in sales. With 174 locations nationwide, Hino has dealer points to service both national and local fleets. 

Subscribe to Our Newsletter

More Vehicle Research

A lot of several vehicles, with the central vehicle being a medium-duty work truck with several workers inspecting it.
SponsoredAugust 1, 2026

Electrification Incentives: The Acquisition Windfall Fleets Can't Miss

Discover how fleets can use tax credits, grants, rebates, and vouchers to dramatically reduce electric truck and charging infrastructure costs—before today’s funding disappears.

Read More →
A shot of a Volvo electric vehicle with a man charging it in front of a residence.
SponsoredAugust 1, 2026

Top 50 Executive Fleets

It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!

Read More →
Group of Western Star Star Nation participants posing in front of heavy-duty trucks at a quarry, with the text “Inside the Western Star Star Nation Experience.”
Vehicle Researchby Lauren FletcherJuly 31, 2026

Back at Star Nation for a Closer Look at Western Star Trucks and the People Behind Them

Work Truck returned to Western Star’s Star Nation Experience for another hands-on look at the trucks, technology, and operator community behind the brand.

Read More →
Ad Loading...
Commercial Fleet
SponsoredJuly 23, 2026

The Top 300 Commercial Fleets

The Top 300 Commercial Fleets: See the List

Read More →
Three olive-drab Mack Defense heavy-duty tactical dump trucks drive in convoy on a roadway beneath cloudy skies, promoting delivery of 115 HDTs for the U.S. National Guard.

Mack Defense Receives Additional Order for 115 Heavy Dump Trucks Under U.S. Army’s M917A3 Program

The latest order of 115 Heavy Dump Trucks (HDTs) from Mack Defense for the National Guard is part of the $47-million order from the U.S. Army approved in the 2026 National Defense Appropriations Act.

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
Ad Loading...
Four-photo collage showing a white RIZON medium-duty truck with a utility flatbed, highlighting exterior storage compartments, open tool cabinets, and a spacious diamond-plate cargo bed designed for commercial work applications.

Rizon Introduces Service Combo Body, Increases Electric Truck Applications

Rizon now offers a combo service body that combines lockable storage and a spacious cargo bed in a single zero-emission vehicle. The body supports unique options including cranes, ladder racks, generators, lift gates, and work lighting for a wide range of vocational applications.

Read More →
FUSO Academy training classroom featuring workstations, diagnostic equipment, and electronics training benches, with a FUSO Academy logo highlighting the company's technical training facility.

MFTBC Establishes FUSO Academy Dubai Training Center to Strengthen Network Capabilities in Middle East & Africa

Mitsubishi Fuso Truck and Bus Corporation’s new FUSO Academy Dubai Training Center will support technical and non-technical capability development. It features enhanced training infrastructure to improve service quality, uptime, and readiness for advanced vehicle technologies.

Read More →
Paccar engine displayed alongside Kenworth and Peterbilt logos and a DEF pump sign, illustrating a software update addressing diesel exhaust fluid (DEF) inducement strategies for select heavy-duty trucks.

Paccar Updates MX-11 and MX-13 Engine Software to Enhance Customer Operations

Kenworth Truck Company and Peterbilt Motors Company will update software for vehicles equipped with Paccar MX-11 and Paccar MX-13 engines to ensure they comply with EPA guidance on diesel exhaust fluid inducements.

Read More →
Ad Loading...
GM Fleet presentation slide highlighting strong fleet sales growth alongside a Chevrolet Silverado. Key metrics include increased truck demand, record pickup sales, higher government sales, and growth in OnStar Fleet subscriptions.
Vehicle Researchby StaffJuly 8, 2026

GM #1 in U.S. Sales for the Second Quarter of 2026

General Motors said it was America’s #1 automaker in U.S. sales for the second quarter of 2026 with total sales of 714,896 vehicles, down 4.2%. GM led in full-size pickup and large SUV sales and reported growth in fleet sales.

Read More →