Work Truck Logo
MenuMENU
SearchSEARCH

Hino Aims to Increase Market Share

Looking to broaden its vocational applications, Hino Trucks offers several new features for the 2009 model-year, including three new cab configurations, dual steering, and right-hand standup and sit-down.

by Chad Simon
July 1, 2008
Hino Aims to Increase Market Share

 

Photo: Hino Trucks

3 min to read


Hino Trucks is expanding its medium-duty product offerings for the 2009-MY to enter into a broader range of applications, including refuse, street sweeping, construction, utility, tree care, and work truck.

"We’ve implemented new options over the past year to help us get into those mission markets," said Glen Ellis, vice president, marketing and dealer development, Hino Trucks, based in Bloomfield Hills, Mich.

Ad Loading...

Features Expand Applications

New options for the Class 7 338 model include increased capacity frames up to 120,000 psi and the ability to install cranes on the truck. Hino also has added a short wheelbase for its street sweeper and dump truck applications, and three new cab configurations.

The extended model is 30 inches longer than the regular cab size and features a bench seat or 26-inch fold-down sleeper. A new dual-steer sit-down configuration is available for street sweeper and refuse applications. The third new offering, a right-hand standup, is designed for recycling and refuse missions.

"These new features offer our fleet customers the same advantages our lease, rental, car hauler, and tow truck customers have experienced with our products," said Ellis. "For drivers, it’s the roominess and ergonomics of the cab and the quiet and maneuverability of the truck. With the dual steers, we still have a 55-degree wheel cut, which provides excellent maneuverability, especially in a refuse application where a truck is making 600-plus stops per day, and the ability to get in and out of traffic easily."

The right-hand standup uses a steering gear mounted to the truck’s current steering shaft, a cross member to a right-hand steering shaft. A hole is cut in the floor in which a bucket is placed so drivers can step into the truck. The straight-across dashboard gives the truck the same belly room on both the passenger and driver sides.

The three new cab models use OEM parts to facilitate dealer servicing. "Based on independent fuel studies, our truck has shown to produce up to 10-15 percent better fuel economy than our competitors," said Ellis. Overall, the fuel economy, reliability, and purchase price of our trucks provide fleets the lowest cost of ownership available."

Ad Loading...

Also new for the 2009-MY are aluminum fuel tanks, which offer improved heat dissipation, and a programmable idle shut-down to minimize idle time and maximize fuel economy.

The powertrain is a carryover from the 2008-MY. The engine is an 8.0L Hino J-Series proprietary diesel four-cycle, six-cylinder, inline water-cooled, six-speed manual Eaton or five-speed automatic Allison transmission offering 260 horsepower and 585 ft.-lbs. of torque. The warranty on the truck is two years/unlimited miles and the engine carries a three-year, unlimited-mile warranty.

Satisfied Fleets

According to a customer satisfaction survey, the retention rate with Hino Truck customers is 91%. The manufacturer introduced the standup right-hand drive and dual sit-down drive to positive reviews at the Waste Expo this year in Chicago.

Last year, overall, the Class 6-7 truck market was down 34%. Although Hino sales also were down, according to Ellis, the manufacturer outpaced the market with just a 14% decrease in sales. With 174 locations nationwide, Hino has dealer points to service both national and local fleets. 

Subscribe to Our Newsletter

More Vehicle Research

White Rivian R2 electric SUV parked on a leaf-covered path in a wooded area, shown from the front three-quarter angle with distinctive oval headlights, black trim, and roof rails under soft natural light.
Vehicle Researchby Wayne ParhamJune 17, 2026

Rivian Layoffs Will Not Impact Production Workers, R2 Has Launched

Rivian announces layoffs, but production is not expected to be impacted as the electric vehicle manufacturer starts R2 SUV deliveries to customers. The company’s 2026 first-quarter net profit was down $87 million from the same quarter in 2025.

Read More →
White 2027 Chevrolet Silverado 1500 Work Truck parked at a construction site with steel framing in the background.
Vehicle Researchby StaffJune 16, 2026

Chevrolet Reveals Fleet-Focused 2027 Silverado 1500 With New V8 Engines and Updated Technology

The 2027 Chevrolet Silverado 1500 adds new V8 engines, updated technology, and a redesigned Work Truck model aimed at commercial and fleet customers.

Read More →
Five white Mack MD-series flatbed trucks are parked side by side in a lot under a cloudy sky, showcasing a fleet of medium-duty commercial vehicles with aluminum flatbed bodies.

Clinton Aluminum Finds Success with Mack MD7, Plans All-Mack Fleet

After finding success with 17 Mack MD7 medium-duty leased trucks, Clinton Aluminum has now decided to convert its 34-vehicle fleet to an all-Mack fleet. Here is why.

Read More →
Ad Loading...
Aerial view of Toyota Alabama's manufacturing facility in Huntsville, Alabama, featuring the main plant entrance and surrounding campus. A bold red graphic overlay reads "Celebrating 25 Years" against a clean white design panel, marking the facility's 25th anniversary milestone.
Vehicle Researchby StaffJune 12, 2026

Toyota Alabama Celebrates 25 Years of Producing Tundra and Tacoma Powertrains

Toyota Alabama celebrates 25 years of producing Tundra and Tacoma powertrain components, surpassing 11 million engines built in Huntsville.

Read More →
Promotional graphic for a Work Truck “Trucks, Tips & Tours” video featuring a white Ram 2500 Heavy Duty pickup and a woman presenter, with text highlighting “Built to Perform” and 1,075 lb-ft of torque from a 6.7L Cummins turbo diesel.
Vehicle Researchby Wayne ParhamJune 12, 2026

Heavy-Duty Performance: Ram 2500 Walkthrough

The Ram Heavy Duty lineup is designed to support a wide range of fleet, utility, construction, and vocational applications while providing the technology operators expect from a modern truck. This walkaround video will explain the Ram 2500’s features and capabilities.

Read More →
Driver’s-eye view of a Mack Granite truck interior featuring a digital instrument cluster, multifunction steering wheel, large touchscreen infotainment system, integrated controls, cup holders, and premium brown-and-black trim designed for comfort and productivity.

All-New Mack Granite Cab Designed from Driver Input

Mack Trucks’ all-new Mack Granite will be available later in 2026 and features a driver-centric interior that was developed with input from more than 30 professional drivers through an unbiased clinic at Virginia Tech.

Read More →
Ad Loading...
Blue Nissan Frontier pickup truck parked on rugged terrain in a forested mountain landscape. The four-door truck is shown from the front three-quarter angle, highlighting its off-road stance, black grille, and outdoor adventure setting.
Vehicle ResearchJune 3, 2026

Nissan Frontier Sport Edition: Off-Road Ready with Upgrades Available

Nissan’s 2027 Frontier Sport Edition gives customers off-road features, including all-terrain tires, an aluminum skid plate, fog lamps, and front accent lighting. Like every Frontier, it comes standard with Nissan's 3.8-liter V6.

Read More →
Line of brightly painted New York City sanitation trucks displayed in a public plaza, featuring colorful murals and messages. Tall city buildings and pedestrians surround the outdoor exhibition in an urban setting.
Vehicle ResearchJune 3, 2026

Hand-Painted Mack LR Models Unveiled During Trucks of Art Program in New York City

The New York City Department of Sanitation, in collaboration with its nonprofit partner the Sanitation Foundation, unveiled five new hand-painted Mack LR refuse vehicles during New York City’s Trucks of Art program.

Read More →
Ford Pro President Alicia Boler Davis presents expanded 5-year, 100,000-mile Limited Powertrain Warranty coverage for Ford commercial trucks and vans during a Las Vegas event.
Vehicle Researchby Lauren FletcherJune 2, 2026

Ford Pro Extends 5-Year/100,000-Mile Limited Powertrain Warranty to Ranger, Maverick and E-Transit

Ford Pro expands its 5-year/100,000-mile Limited Powertrain Warranty to the 2027 Ranger and E-Transit for eligible fleet buyers.

Read More →
Ad Loading...
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →