Work Truck Logo
MenuMENU
SearchSEARCH

Electric Vehicles Adoption Will Take Longer Than Expected

Work Truck Week 2021: While the path to EVs looks promising, fleet operations must carefully evaluate many factors and navigate challenges before reaching a 100% conversion.

March 10, 2021
Electric Vehicles Adoption Will Take Longer Than Expected

Penske runs six DC fast charging stations at cities in Southern California, which helps it develop the data and insights on running an electric truck fleet.

Photo: Penske

7 min to read


The widespread excitement and enthusiasm among fleet operations that propel the push toward electric vehicles must yield to planning and patience for the long-term, a fleet executive told attendees March 9 at the Work Truck Week 2021 conference.

Ad Loading...

“This is going to take some time,” said Paul Rosa, the senior vice president of procurement and fleet planning for Penske Truck Leasing. “You need to be ready but you also need to be patient.”

Ad Loading...

In a session titled “Navigating Historic Industry Transformation: A Journey to Zero,” Rosa calculated some realistic timelines for mass adoption of EVs. He also detailed the step-by-step questions and challenges that fleet managers and operators will inevitably face in adjusting to such a sweeping global ground transportation shift. While he focused on trucks, many of the concepts apply to car, van, and bus fleets as well.

Rosa predicted the journey to full scale fleet electrification will involve many surprises, unknowns, and unexpected delays. The technology behind EVs still needs to mature. A more realistic destination is full adoption and adequate charging infrastructure by 2040, barring any unforeseen diversions or problems, he said.

Paul Rosa, the senior vice president of procurement and fleet planning for Penske Corp., led a session at WTW 21 on Navigating Historic Industry Transformation: A Journey to Zero.

Photo: Penske

Rosa pointed out that given the intense media coverage of the growing interest in electric vehicles, prospective buyers may misunderstand the messaging. “I hear customers feel like they need to move yesterday. The zero emission race is not a sprint. We have enthusiasm, but it won’t be a short, quick race to 100%. I don’t even see it as a marathon. We need the endurance of one, but I don’t see any end points.”

A Timeline Based On Math

There are 4.5 million Class 4-8 trucks on the road today in the U.S. in both private and public sector fleets. About 600,000 trucks on average in those classes are built each year. If you were to do the math based on those numbers, it would take at least eight to nine years to turn over the U.S. commercial truck fleet to zero emission trucks at the current average production capacity at 100% — for 100% adoption, Rosa said. A slow adoption rate would yield a 13% share of electric trucks in the U.S. market by 2035, whereas the fastest one would create a 38% share.

“In 2030 we should be ready for the eight to nine-year stretch to build 100% EV trucks,” Rosa predicted. Timing will be determined by regulation, equipment unknowns, and infrastructure challenges. “What is lurking out there? Hopefully no unexpected surprises that dramatically slow us down.”

Ad Loading...

The EV truck solution has actually been lingering for more than a century. What may surprise many electric vehicle enthusiasts is that while the mass interest in EVs may seem new, the concept dates to the early 1900s. The GMC Sentinel, and another model that had hub powered motors in each wheel, were among the first versions of electric trucks.

Taking The Steps Toward Electrification

Rosa emphasized that Penske, like all other major fleet operations, has a lot to figure out as it pursues the long-term transition to zero emission electric trucks. Penske Truck Leasing  has about 75,000 vehicles in its truck rental fleet, while Penske overall runs 328,000 vehicles at 3,400 locations with 33,000 employees.

The industry is now at the stage of being reshaped by more collaboration, joint ventures, mergers, acquisitions, partnerships and startups, with established companies positioned to provide stability for the industry. Power services, battery companies, equipment manufacturers, and various suppliers are all joining forces and cooperating, Rosa said. “New relationships will steady our journey.”

Meanwhile, customers have many questions and uncertainties, on such issues as vehicle availability, conversions, upfitting, usage, payload, charging times, maintenance costs, and residual value of EVs. Rosa outlined the big four issues facing EV adopters:

Range: Is range sufficient? Will it work with desired payloads? Now, range overall is limited because of technology yet to fully evolve. Vehicles are slowly gaining range through feature such as regenerative braking, but progress will still take time.

Ad Loading...

Weight: Payloads tend to be limited by battery weight. “You can add battery for more range but the price of that is less payload capacity,” Rosa said.

Costs: Batteries still drive the bulk of the costs of EVs, and as the technology and durability improve, the costs must be figured out. Can you justify the costs when they are multiple times those of diesel trucks?

Charging: When and where are the chargers and are there enough for long-range over-the-road trips? What are charging availability, the cost of electricity, and fleet building modifications required? How will customers use public charging? If you don’t have an over the road solution, does that work for the drivers of your operation? Is there opportunity charging? When will people take time to charge? Are there enough public spots in an area?“If you focus on buying the truck without resolving charging infrastructure, then you have setbacks,” Rosa said. “You must have a solid vehicle strategy and quickly implement charging facility solutions or you will fall behind. It does you no good to have a costly EV parked when you can’t charge it.”

Renewing The Power Sources

Powering EVs involves a balanced, connected arrangement among infrastructure network, charging facilities, and power sources. Electricity derived solely from renewable sources instead of carbon likely won’t be a reality until 2040 at the earliest, Rosa said, so meanwhile energy sources will remain diverse.“Until clean energy is expanded, we have to rely on today’s resources,” Rosa said. “When can utility companies get to these projects? It can take months and years before demand rises.”

Battery makers are pursuing leasing, swapping, recycling and storing as ways to provide clean energy, he added.

Ad Loading...

What EV Facilities Will Fleets Need?

In evaluating facilities, Rosa detailed how every operation must look at certain criteria: Does it have space to park and charge units? Can you grow your fleet? Is the property capable of bringing in power needed and desired? Is the property owned or leased, and if leased, is the landlord willing to invest in EV facilities? How long will your operation be there? Do electrical panels have to be upgraded? How much time does it take to obtain permits? What is the cost of the upgrade project(s)? Is grant funding available and for how long?

Once those questions are addressed, more crop up: What is the best site design? How will the facility be constructed? What is the testing program? Do you have charging capable of serial and/or singular hook-ups? What is the timing of charging needs for vehicles? What is backup power for blackouts? Will you have a generator and onsite battery storage?

Larger fleets of 25+ trucks can involve extensive upgrading and exponential costs, Rosa warned. To illustrate the planning and precision needed for infrastructure, Rosa detailed how Penske, for example, runs six DC fast charging stations at cities in Southern California. The fastest possible charge for a Class 8 tractor is about four hours. “You can’t charge all 20 trucks at the same time at charging stations.”

One full battery charge on 20 trucks uses as much electricity as an average home uses in a year. “One of these trucks, charged every day, annually will use electricity to equivalent to what 12 homes use in a year.”

Developing A Prudent EV Plan

Customers are excited about EV adoption and wish it could happen faster, but the first steps involve preparation, he said. “You have to be prepared and you must have a plan. Zero emissions is the goal.”He advised fleet operations to develop strategies for vehicles, facilities and charging. “You need all three to be answered. Education yourself and stay informed because it’s all changing often.” Fleet operators should find trusted, knowledgeable sources to advise and guide their processes.

Ad Loading...

In the next few years, Rosa foresees more collaboration, partnerships and mergers.Data connectivity will shape the direction for companies as it becomes a huge driver of decision making and helps fleets become more cost effective, efficient and safer.

Vehicle technology, design, performance and spec options will improve as well while battery density will increase leading to less weight and lower costs. That likely will lead to declining costs for EVs.

Another hopeful sign is that fleet drivers tend to love electric trucks. He said they have been overwhelmingly positive in their comments, praising EVs for being easy to drive, providing a smooth quiet ride with steady braking, and climbing hills faster.

Despite a long and challenging journey, the EV transition to the 100% mark has left the harbor, heading out for two decades of development. That means fleet operators must form and keep updating plans, learn and adapt with patience, and seek the best resources to in making decisions along the way.

Originally posted on Charged Fleet

Subscribe to Our Newsletter

More Green Fleet

Kalmar Ottawa electric terminal tractor drives on a paved roadway with an operator in the cab, showcasing the zero-emission yard truck in an outdoor commercial fleet setting.
Green Fleetby News/Media ReleaseJuly 24, 2026

WTC Group Expands Sustainable Operations with Kalmar Ottawa T2 EV Fleet

Commercial adoption of the Kalmar Ottawa T2 EV terminal tractor continues to grow as customers add the zero-emission yard tractor to their fleets. WTC Group has placed an order for a Kalmar Ottawa T2 EV.

Read More →
A man in a blue blazer stands beside a ROUSH CleanTech truck and propane autogas fueling dispenser at an industry trade show.
Green Fleetby Lauren FletcherJuly 23, 2026

Where Propane Autogas Fits in Today's Fleet Fuel Strategy

Learn more from PERC's Joel Stutheit, as he explains why propane autogas remains a practical alternative for fleets seeking to reduce emissions without sacrificing operational flexibility.

Read More →
Schneider Electric Charge Pro Level 2 AC commercial EV charger mounted in a parking garage, with an electric vehicle parked nearby. Promotional graphic highlights the Charge Pro charging solution for commercial electric vehicle fleets.
Green Fleetby News/Media ReleaseJuly 22, 2026

Schneider Electric Simplifies Commercial EV Charging with New Charge Pro for the U.S.

Schneider Electric’s updated Charge Pro Level 2 chargers deliver reliable, flexible charging for multi-unit dwellings, fleets and workplaces, as well as public and destination charging locations such as hotels and retail centers.

Read More →
Ad Loading...
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
Two ChargePoint fast-charging stations branded ONVO stand in a roadside charging area, flanked by signs reserving parking for electric vehicles while charging.
Green Fleetby News/Media ReleaseJuly 14, 2026

ChargePoint and Onvo Expand Highway Fast Charging Across the Northeastern U.S.

ChargePoint is working with Onvo, a locally owned travel plaza brand headquartered in Pennsylvania, to install ultra-fast EV charging stations at locations in the Northeastern U.S.

Read More →
Graphic featuring the Mack logo, a map of Canada, and two orange Mack LR Electric refuse trucks outside the Kingston manufacturing facility, highlighting Mack’s electric truck operations in Canada.
Green Fleetby News/Media ReleaseJune 29, 2026

The City of Kingston Celebrates Purchase of 2 Mack LR Electric Refuse Trucks

The City of Kingston, Ontario, Canada, a municipality with a vision of being “Canada’s Most Sustainable City,” recently showcased two Mack LR Electric refuse trucks following their successful deployment in 2025.

Read More →
Ad Loading...
Promotional graphic for a TruckChat interview at an industry trade show featuring Mike Wade of E.J. Ward. Large text reads “At the Show” and “One Partner. Every Solution.” Wade stands beside fleet fueling or charging equipment, discussing integrated fleet technology and fuel management solutions.
Green Fleetby Lauren FletcherJune 9, 2026

Fuel Management's Next Evolution Centers on Connected Fleet Technology

Learn how fleets are integrating fueling, telematics, tank monitoring, EV charging, and data systems to improve efficiency and visibility.

Read More →
Illustration of alternative-fuel commercial vehicles, including a shuttle bus, pickup truck, and delivery truck branded Landi, set against a green landscape with wind turbines, trees, and city buildings, emphasizing sustainable transportation and clean energy.
Green Fleetby News/Media ReleaseJune 8, 2026

Landi Technologies Achieves CARB Certification of Ford 7.3L RNG/CNG Platform

Landi Technologies has gained CARB certification of its Ford 7.3L Renewable Natural Gas (RNG) and Compressed Natural Gas (CNG) platform for the Ford E-450, F-450/550/600, F-650/750, and F-53/59 platforms.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
Ad Loading...
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →