The Volvo VHD 300 mixer, part of a fundraising campaign for breast cancer research, will be the...

The Volvo VHD 300 mixer, part of a fundraising campaign for breast cancer research, will be the featured attraction in the Volvo Trucks North America booth at the 2020 World of Concrete.

Photo: Volvo Trucks

Volvo Trucks North America will demonstrate how the Volvo VHD series makes hard work easy at its booth at the World of Concrete show Feb. 4-7, 2020 at the Las Vegas Convention Center. A pink Volvo VHD 300 with a mixer body and a very special purpose will be the highlight of the booth.

“We’re bringing these trucks to the World of Concrete show so people can see how we tailor the VHD for the specific needs of construction and masonry applications,” said John Felder, product marketing manager, Volvo Trucks North America. “The VHD model highlights our commitment to innovation across the whole work experience—bringing more power and versatility to the job site, but also technology to increase uptime and driver productivity.” 

Additionally, the all-pink mixer on display showcases how owner, Dan McBride of Georgetown, Texas-based Ranger Ready Mix, supports breast cancer awareness. McBride had the cab painted pink to illustrate his commitment to the Susan G. Komen foundation, a non-profit raising funds for breast cancer research. McBride has pledged a $1 donation for every yard of concrete the truck pours this year. He estimates the workload should total about 1,000 yards a month, which would mean a $12,000 donation to the foundation.

“We’re honored to be part of Dan’s remarkable efforts to raise funds and awareness for this important issue that affects so many families worldwide,” Felder said. “Volvo Trucks is always aware of our role as a corporate citizen, whether that means innovating at the forefront of safety, reducing fuel usage and emissions or participating in social causes.”

The pink truck is a 2020 model-year VHD 300 6x4 configuration with a Beck Industry mixer body. Its ability to pour 1,000 yards of concrete a month is also indicative of Volvo Trucks’ commitment to building trucks that stay on the job.

As much as it’s a workhorse, the VHD features significant evolutions in driver comfort, which helps fleets attract more drivers and retain the ones they have, according to Volvo. 

The Volvo VHD 300 6x4 with mixer body features: 

  • Volvo D11 engine with 385 HP and 1,460 lb.-ft. of torque.
  •  Allison 4500 transmission.
  • 22,800-pound front axle, 46,000-pound rear axle.
  • Volvo T-Ride rear suspension.
About the author
Staff Writer

Staff Writer


Our team of enterprising editors brings years of experience covering the fleet industry. We offer a deep understanding of trends and the ever-evolving landscapes we cover in fleet, trucking, and transportation.  

View Bio