Chevrolet introduced new television, social media, and movie theater ads featuring a Lego brick replica of the 2019 Silverado 1500 High Country and characters from the new big-screen animated adventure “The Lego Movie 2: The Second Part,” in theaters Feb. 8.
In the ads, Emmet and Lucy (aka Wyldstyle) escape a mysterious alien invader in a Satin Steel Metallic Silverado 1500 High Country made of Lego bricks.
Moviegoers can also see this custom build of the Silverado High Country in “The Lego Movie 2: The Second Part.” In the sequel, Emmet, Lucy, and their friends from the first Lego movie reunite to save their beloved city from a new threat and journey to unexplored new worlds.
Emmet, Lucy, and the custom LEGO mini-build High Country are featured in similar social media spots on Facebook, Twitter, and Instagram. Unique to Instagram Stories, fans can build their own LEGO Chevy Silverado one brick at a time with a tap-to-assemble opportunity with the film’s characters. The 30-second version of the ad will also run in Spanish in target markets.
Check out a preview with the LEGO truck in action below:
Chevrolet unveiled the full-size LEGO Silverado at the North American International Auto Show earlier this month.