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SEARCHChevrolet unveiled a full-size Lego Silverado at the North American International Auto Show earlier this month in support of the new Lego Movie.
The 2019 Chevrolet Silverado 1500 High Country has gone lego.
Photo courtesy of General Motors
Chevrolet introduced new television, social media, and movie theater ads featuring a Lego brick replica of the 2019 Silverado 1500 High Country and characters from the new big-screen animated adventure “The Lego Movie 2: The Second Part,” in theaters Feb. 8.
In the ads, Emmet and Lucy (aka Wyldstyle) escape a mysterious alien invader in a Satin Steel Metallic Silverado 1500 High Country made of Lego bricks.
Moviegoers can also see this custom build of the Silverado High Country in “The Lego Movie 2: The Second Part.” In the sequel, Emmet, Lucy, and their friends from the first Lego movie reunite to save their beloved city from a new threat and journey to unexplored new worlds.
Emmet, Lucy, and the custom LEGO mini-build High Country are featured in similar social media spots on Facebook, Twitter, and Instagram. Unique to Instagram Stories, fans can build their own LEGO Chevy Silverado one brick at a time with a tap-to-assemble opportunity with the film’s characters. The 30-second version of the ad will also run in Spanish in target markets.
Check out a preview with the LEGO truck in action below:
Chevrolet unveiled the full-size LEGO Silverado at the North American International Auto Show earlier this month.
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