Photo of grand opening ceremony courtesy of Continental

Photo of grand opening ceremony courtesy of Continental

BestDrive, LLC, a commercial tire dealer and retreader focusing on Continental tire offerings, celebrated the grand opening of its location in Commerce City outside Denver, Colo., October 27.

Established in 2010, BestDrive now has 22 commercial tire centers across the United States, with plans to expand into eight additional states by the end of 2018. Colorado marks the company’s 13th U.S. state.

BestDrive’s Denver tire center is an 18,400-square-foot retail and service space expected to bring $4 to 5 million in sales to the city annually. Strategically located near the intersection of I-25, I-76, I-70, and I-270, it is ideal for access by its long-haul, regional haul, and on/off-road fleet customers.

“A consistent factor when selecting locations is that it must be easily accessible to our customer, and our Denver dealership is no exception,” said Sonny Simpson, managing director of BestDrive, LLC. “Our growth strategy requires that we have an appropriate national footprint capable of providing continuous and seamless coverage across the nation.”

The location will offer new tires and mechanical services, as well as distributing ContiTread retreads manufactured in the BestDrive Salt Lake City plant. Continental designs its commercial tire casings for retreading, helping deliver the Lowest Overall Driving Cost for fleets and owner-operators. Each retread tire saves almost 40 lbs of raw material, including rubber, steel, and carbon black, as well as 15 gallons of oil, according to the Retread Tire Information Bureau (TRIB). The Bureau also calculates that retreading truck tires in the U.S. reduces carbon emissions by 396,000 tons annually, as the retreading process generates 70% fewer emissions than the production of a new tire.

The Denver store’s General Manager T.J. Atwood is looking forward to making ContiTread retreads conveniently available in the Denver area.

“First and foremost, I’m excited about the ability to bring the Continental retread product ContiTread to the market,” Atwood said. “This gives customers an option for retreading that they’ve never had before. I’m also excited about the innovative products we’ll be able to offer from Continental, like truck tires from the Continental, General Tire, and Ameri*Steel brands, ContiPressureCheck tire monitoring, and RoadLog ELD.”

Atwood is also proud of the team he has put together in Commerce City. “We have a great staff of employees with more than 150 years of combined tire experience,” he said. “My crew and I pride ourselves on providing world-class customer service while lowering the customer's overall driving cost.”

“Continental sees enormous opportunity for BestDrive to offer local sales and service in more locations convenient for our fleet operators, to support both the high demand for retread tires and the local economies of the areas in which our stores are located,” said Steve Postel, Continental’s director of Retail for the Americas region. According to Modern Tire Dealer’s “What to Expect in 2017” report, for every 1.08 replacement truck tires sold in 2016, one retread truck tire was sold; almost a one-to-one ratio, indicating high demand for the retread product.