Earlier this year, Freightliner Trucks launched the Freightliner Trucks Hardest Working Cities recognition program to honor cities spearheading community growth and innovation. The program came after an economic data review revealed a compelling relationship between severe duty trucks and its operators, and thriving economies.
After a successful first year for the program, Freightliner has announced the program will continue with more cities being honored in 2016. The list of new cities, along with a recap of the 2015 program, will be shared at the World of Concrete tradeshow in Las Vegas during a reception in Freightliner’s booth on Feb. 3, 2016, at 5:30 p.m.
“It might seem a little unexpected for a truck manufacturer to create a recognition program like Hardest Working Cities, but it’s clear that vibrant, local economies need severe duty trucks for essential jobs such as building highways, delivering construction materials, plowing snow or hauling refuse. Hard work matters and it should be celebrated,” said Allan Haggai, marketing communications manager, Freightliner Trucks. “We think it’s important to acknowledge cities and workers using products like ours to positively impact their communities.”
Since the launch of the program, six cities have been awarded the Hardest Working Cities title: Indianapolis, Salt Lake City, Nashville, Los Angeles, Toronto, and Dallas. As part of the recognition, Freightliner Trucks hosted an award presentation where elected officials and business leaders accepted the award in each winning city
Additionally, Freightliner identified city work sites and coordinated surprise gift and food deliveries to thank workers for their contributions. Work sites included major road construction projects, public works garages, refuse facilities and more. To date, Freightliner Trucks has visited 12 work sites and thanked about 800 workers across six cities.
“This is not only a great occasion for the Freightliner Trucks family to celebrate what our company stands for, but a chance to honor those who work hard while building strong communities,” said Mary Aufdemberg, director of product marketing, Freightliner Trucks. “Whether you are operating a truck, maintaining it, or building it, our industry is an amazing place to develop a career.”
To find the Freightliner Trucks Hardest Working Cities, approximately 400 metropolitan census areas in the United States and Canada in 11 different data categories were reviewed. The data categories ranged from impact on overall gross domestic product to growth in employment to the number of jobs in key industry sectors including construction, manufacturing and logistics.
To learn more about Freightliner Trucks Hardest Working Cities, visit HardestWorkingCities.com