State of the Fuel Industry: Alternative Fuels
Veteran Fleet Leader Joins REE's Board of Directors
One former UPS executive brings experience in scaling EV solutions to REE.

Carlton Rose has joined REE's board of directors.
Photo: REE/Work Truck
In a significant development for REE, industry veteran Carlton Rose has joined its board of directors.
With a 42-year career at UPS, Rose is recognized as an experienced and respected fleet leader globally.
Arik Steinberg, chairman of REE, expressed his enthusiasm about Rose's addition to the team, stating, "Carlton, who spent 42 years at UPS, is one of the most experienced and respected fleet leaders in the world, bringing invaluable expertise and a wealth of experience to REE. We will greatly benefit from his management and industry experience as we continue to shape our long-term vision and strategy."
Electric Vehicle Vision and Strategy
During his tenure at UPS, Rose led the development and deployment of over 16,000 low and zero-emission, alternate fuel, and advanced technology vehicles.
Rose believes the company provides a compelling foundation to accelerate e-mobility across various vehicle classes, use cases, and applications.
"REE's focus on innovation, electrification, and automation provide a compelling foundation to accelerate e-mobility across multiple vehicle classes, use cases, and applications," affirmed Rose. "I believe that better is before us, and that REE will come out a leader in the commercial EV industry."
Adding Carlton Rose to REE's board of directors signals a new chapter in the company's growth in the commercial EV industry.
More Operations

Shades of Fleet Call for Voices: Fleet's Hidden Heroes
Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s *Shades of Fleet* is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.
Read More →
What is the WEX NAM Summit?
What makes the WEX NAM Summit different from other fleet industry events? It's a meeting of the minds that brings fleet and mobility leaders together to discuss emerging trends, AI, new solutions, best practices, and the future of the industry.
Read More →
With 293% 3-Year Revenue Growth, Fleetworthy is One of the Fastest-Growing Private Companies in the U.S.
Fleetworthy has been named to 2026 Inc. 5000 list of fastest-growing private companies for the second consecutive year. It ranked No. 2 overall in the Albany-Schenectady-Troy, New York metro area.
Read More →
EV Fleet Reality, Ford Fathom, Robots, and Smarter Fleet Tech Lead the News
EV fleet lessons, Ford’s new Fathom electric truck, robots, manufacturing shifts, and smarter fleet technology headline this week’s Truck Chat Cheat Sheet.
Read More →
Elite 11 Semi-Finalists Announced for the 2026 Transition Trucking: Driving for Excellence Award
The 11 semi-finalists for the 2026 Transition Trucking: Driving for Excellence award have been announced. The award honors the achievements of military veterans who have transitioned into careers in the professional trucking industry.
Read More →
Are You Saying These Work Truck Company Names Correctly?
Think you know how to pronounce the biggest names in work trucks? We asked the companies themselves to settle it once and for all.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
Is Your Fleet Structure Built to Scale?
As fleets grow across regions, structural inconsistencies can increase costs, limit visibility, and create operational risk. This guide helps fleet and business leaders evaluate whether their current operating model can support growth without sacrificing control or performance.
Read More →
Fleet Management Guide for Growing Field Service Fleets
As HVAC, plumbing and contractor businesses grow, fleet complexity can begin to affect technician productivity, customer response times, operating costs, and revenue. This guide helps field service leaders build a more structured approach to managing vehicles, drivers, maintenance, safety, and lifecycle decisions.
Read More →
Fleet Forward Conference Registration Opens With Plenty on Tap for Work Truck Fleets
From commercial vehicle safety and AI to benchmarking, crash costs, OEM relationships, and autonomy, this year’s Fleet Forward Conference agenda has plenty aimed at the issues work truck fleets are dealing with now and preparing for next.
Read More →

