Workhorse Group Expands West Coast Presence

Workhorse Group, announced the launch of its new Certified Dealer Program, an initiative to develop an official network of verified dealers that have passed the protocols necessary to safely repair and maintain the electric components of the Company’s vehicles.

Workhorse added The Truck Shop as a dealer, bringing the Company’s total dealer count to nine.

With locations in Washington and Oregon, The Truck Shop expands Workhorse’s dealer network on the West Coast and serves as a gateway to sales in the Pacific Northwest.

The Truck Shop has been operating as a one-stop shop for fleet operators in the region for over 44 years and recently built a facility in Portland in anticipation of future electric vehicle demand in that market. In addition to selling vehicles, The Truck Shop repairs and services medium and heavy-duty trucks.

The Truck Shop Owner Doug Small added: “Partnering with Workhorse is an important step into the future for us.

As more fleet operators shift to zero-emission vehicles, Workhorse provides the best-in-class trucks they seek. We are proud to be a Workhorse dealer and look forward to working with their team.”

Workhorse Group's First Certified California Dealership

In March, 2023, Workhorse has engaged Kingsburg Truck Center, a work truck dealer headquartered in Kingsburg, California, as its first certified electric vehicle dealer in California.

As part of the Certified Dealer Program, Workhorse has established a comprehensive training program that provides dealers with both hands-on and online training, including technical sales training. According to the company, the program will enable dealers to safely assist customers with vehicle maintenance in addition to providing strategies for vehicle deployment into their fleets. To ensure high quality vehicle maintenance, Workhorse certified dealers have also made investments in EV charging infrastructure, tooling, and building out spare parts inventory.

Kingsburg not only sells trucks but also specializes in installing various applications for specific industry needs, making their business model uniquely suited to sell Workhorse’s products.

“The launch of our Certified Dealer Program is one of the vital early steps in activating our go-to-market efforts and creating a strong foundation for both our dealers and end customers,” said Workhorse CEO Rick Dauch. “We are committed to providing our customers with safe, reliable vehicles and the highest standard of service, and this new program will be an integral component to building a reliable network for sales and maintenance. The partnership with Kingsburg Truck Center expands our dealer footprint westward into California, the bellwether state for the EV market. We look forward to growing our relationship with Kingsburg and other dealers domestically as we scale production and commercialize our trucks this year.”

Recently, Workhorse Group unveiled its zero-emissions delivery van (pictured above), the W56 step van model. The zero-emission delivery work van supports a benchmark payload capacity of up to approximately 10,000 pounds and with a range of up to 150 miles. Don't miss an updated related to Workhorse and work truck fleets, sign up for our eNewsletters today! 

Editor's Note: This aritcle was originall published in March 2023, and has since been updated with new information.