Mack Trucks debuted an updated Mack Granite model at World of Concrete 2023 at the Las Vegas Convention Center.
In addition, Mack Trucks announced that it would again support the Concrete Industry Management (CIM) auction with a donation of a 2023 Mack Granite model auctioned off at World of Concrete.
According to the truckmaker, the refreshed vocational truck features a new, more modern fascia with an updated chrome grille and self-heating LED headlamps that offer brighter illumination, improving forward visibility by up to 29% and peripheral visibility by up to 50%.
“The Mack brand is focused on building reliable, safe, and comfortable products that help businesses maximize productivity,” said Jonathan Randall, president of Mack Trucks North America. “The Granite refresh is an evolution of that DNA. The updated fascia not only looks great but also helps make the Granite safer to operate in a myriad of conditions and reduces strain on the operator. We are making a great product incrementally better.”
What’s New with the Mack Granite Truck
Available for order in February, the new grille and air intakes modernize the look of the Granite, and the choice of two grille treatments offers customers another way to customize their vehicles. The standard grille features blacked-out cross bars surrounding the chrome Mack badge, with the optional grille being all chrome.
Self-heating LED headlights round out the updates and add to the suite of safety features already on previous Mack Granite models. The integrated heating elements automatically sense the ambient temperature and turn on to keep ice and snow from building up in colder environments. An anti-fog coating prevents condensation in warmer, humid environments to improve visibility.
According to Mack Trucks, the new LED technology is designed to fully illuminate the road and jobsite, including the driver- and passenger-sides of the vehicle, to reduce eye fatigue while letting operators detect objects sooner.
Safety is also improved during daylight driving through new, integrated amber daytime running lights that double as turn signals, making the truck more visible to oncoming traffic and on the jobsite.
The LED headlights are designed to be long-lasting through their high-impact polycarbonate lenses with additional hard coating protection to prevent cracking, scratching, or damage to the headlight from the road or jobsite debris.
In the event of damage, the headlight assemblies are designed to be easily replaced and are also backward compatible with earlier truck models if current Granite owners choose to upgrade.
Auctions for the Concrete Management Industry
Proceeds from the auction will be used to establish and develop CIM programs throughout the U.S. The CIM program awards students with a four-year bachelor’s degree in science in Concrete Industry Management.
“Mack Trucks is proud to donate a 2023 Mack Granite to support future professionals within the concrete industry,” said Tim Wrinkle, Mack Trucks' senior product manager for vocational and medium-duty vehicles. “As a leader in the construction segment, Mack recognizes the value of CIM programs in preparing the next generation of leaders for industry jobs in the future.”
“Once again, Mack Trucks and McNeilus have demonstrated their support for the CIM program,” said Ben Robuck, CIM Auction Committee chairman. “This donation speaks volumes to their commitment to the concrete industry and the importance these leading companies place on the CIM program. The mixer truck will help ensure a successful CIM auction at World of Concrete 2023.”
The winning bidder will receive free delivery of the Mack Granite model to anywhere in the contiguous U.S. and a 60-month/250,000-mile Mack Engine Plan 2 extended warranty.
Work Truck reached out to Mack and was told the truck was auctioned of for $257,500, a great donation to the CIM.
In November 2022, Mack named Jonathan Randall the new president of the company. Randall had more than 25 years of commercial vehicle experience. In addition to it's updates on the Mack Granite, the truckmaker has also been making a splash with it's Mack LR Electric. A town in North Carolina placed an order for two trucks in October, and Casella Waste Systems hopped on board in December.
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