ARI Fleet U.K. Rebrands to Holman

In nearly 100 years of operation, Holman said this marks the first time that all companies will operate under a singular name and the banner of "Driving What’s Right" to form a global organization employing around 6,500 people and managing more than 2-million vehicles under funding and fleet management.

The rebrand comes just as ARI Fleet U.K. was named as Leasing Company of the Year (up to 20,000 vehicles) at the industry Fleet News Awards.

Nick Caller, U.K. managing director of Holman, said: “We’re beginning the next exciting chapter in the Holman history. The automotive sector is going to experience more changes in the next 20 years than it has in the past century, with the advent of increased electrification, innovative funding methods, and technological leaps in areas such as autonomous driving and safety. We are committed to being at the heart of these changes, which is why we have decided that we need to work as a global partner for our customers, sharing best practices and insights from our teams across the world.

“Our customers’ fleets are evolving, and so are we. With local experts working on an operational level and a global view offering strategic insight, we will be ‘Driving What’s Right’ on a daily basis to ensure we continue to offer an award-winning service.

“It’s important to our customers that they know we remain focused on their needs – while we are a global company, we will never take our eyes off the needs of our U.K. customers, with our team of experts covering all areas of fleet management, from financing specialist vehicles for utility fleets to lobbying legislators on behalf of our clients.”

The Holman business is a family-run global organization specializing in multiple automotive sectors. It runs more than 40 dealerships, parts distribution, and vehicle uplift businesses as well as insurance. These are in addition to the five ARI Fleet divisions running across the world. Holman began trading as a single Ford dealership in New Jersey, USA, in 1924.

Chris Conroy, president and chief operating officer of Holman, added: “The automotive world continues to experience unprecedented change, which means we face new challenges, but also new opportunities; and while we at Holman are very familiar with the wide range of competencies we possess, and services we offer, many of our customers and partners are not. 

“What many don’t see is what we’ve become: an integrated automotive services company with a set of collective competencies that transcends our traditional industries, an enterprise offering a unique set of complementary services that truly sets us apart from our competitors. Unifying our business under the single global brand of Holman will help us change that.”

Originally posted on Automotive Fleet