Transport Solutions of America (TSOA) has a new brand mark and website design. The North American driveaway company serves the fleet industry in North America and unveiled its revamped branding last week at NAFA's I&E in Pittsburgh, Pennsylvania.
Team members Paul Fox, SVP sales and client relations, and Erin Gilchrist Rugg, SVP marketing and business development, helped bring the launch to life with a branded booth, giveaways, and networking on the expo floor.
TSOA noted that it is still the same strong brand it's always been. However, as the brand has evolved the significance of its story has taken on new form. The company noted that its great Americana story, rooted in taking on their customers’ toughest problems with grit, hard work, transparency and authenticity still rings true. But over the past 15 years, TSOA has solved every problem they've seen.
"We've changed and redefined ourselves over the years but at the core, we have not changed our philosophies," says Tim Williamson, Founder and CEO. "We're still the company our clients have come to trust. The brand transformation is a reaction to the evolution of our company and the times. We want a closer alignment between how we see ourselves and our brand, the DNA of our company. We're focused and on target and have a great story."