Ford Creates Driveaway Dealership for F-150

Ford created the Driveway Dealership, an augmented reality experience that allows you to get up close and personal with the all-new 2021 Ford F-150..

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August 13, 2020

Ford Creates Driveaway Dealership for F-150 — Now you can place the all-new F-150 in a driveway, workplace, backyard or wherever they happen to be holding your phone.
Photo: Ford Motor Co.

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COVID-19 has caused sweeping changes across the country and many events, like those that would allow folks the opportunity to explore the all-new Ford F-150 in person, have been canceled. As a result, Ford created the Driveway Dealership, an augmented reality experience that allows you to get up close and personal with the all-new 2021 Ford F-150.

Now you can place the all-new F-150 in a driveway, workplace, backyard or wherever they happen to be holding your phone.

Users will also be able to explore the all-new interior with a 360-degree photorealistic experience. The next best thing to going to the dealership, according to the manufacturer, this virtual journey will help consumers learn about the latest features and experience the reimagined interior.

Curious about updates and the all-new Ford F-150 Lightning? Check out this walkaround:

The 2021 Ford F-150 is highlighted by an all-new 3.5L PowerBoost full hybrid V-6 powertrain, which is targeting an EPA-estimated range of approximately 700 miles on a single tank of gas, and will deliver at least 12,000 pounds of available maximum towing, Ford revealed.

The new powertrain will be available on every trim level.

Topics:Augmented Reality Ford F-150 Ford Truck Dealers Vehicle Research

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