Great fleet leaders don't just manage vehicles. They help shape the direction of the entire organization. In this episode of Fleet Legends, sponsored by LEGEND, host Lauren Fletcher sits down with Jeffrey Hurrell to discuss the career experiences that took him from automotive finance to leading one of North America's largest fleets and advising organizations on strategy, performance, and operational excellence.

Drawing on decades of leadership experience, Jeffrey shares the principles that have guided his approach to fleet management amid changing technologies, shifting business priorities, and evolving customer expectations. He explains why successful fleet professionals must look beyond day-to-day operations to understand how fleet decisions influence safety, finance, productivity, and long-term business success.

The conversation also explores the growing role of telematics, predictive analytics, artificial intelligence, and connected data. Rather than chasing every new technology, Jeffrey discusses how leaders can focus on using information to make better decisions, challenge outdated assumptions, and continuously improve their organizations.

Whether you're leading a large fleet or building your career in the industry, Jeffrey offers practical insights into leadership, innovation, team development, and preparing for what's next.

Watch the full interview above to hear Jeffrey's perspective on leading through change, embracing innovation, and creating lasting impact in fleet management.

Looking for more conversations with the people who have shaped the industry? Explore the complete Fleet Legends series for interviews with fleet leaders whose experiences continue to influence the profession.