Work Truck Solutions, a provider of digital marketing solutions for commercial dealers, and SpinCar, the digital vehicle merchandising software provider, announced a partnership that will bring virtual 360-degree WalkArounds to commercial vehicle retailers across the country.

Commercial buyers visiting Work Truck Solutions or Comvoy.com (a national online marketplace dedicated to commercial truck buyers) sites will now be able to explore every aspect of a vehicle's chassis, body, and upfit in a personalized, interactive format. SpinCar's 360-degree WalkArounds feature clickable hotspots, undercarriage images, and damage tags that bring greater levels of transparency to the shopping process by enabling buyers to explore every aspect of a vehicle directly from their laptop, tablet, or mobile device.  

Work Truck Solutions tracks commercial vehicle configuration data, and thus can provide custom websites, marketing services and lead generation tools designed to help commercial vehicle buyers find their next work truck. The company serves OEMs, body, and equipment manufacturers, distributors and installers, and commercial vehicle dealers from all major brands across the United States. 

SpinCar's platform is used by thousands of retailers, wholesalers, and online marketplaces around the globe to deliver personalized, immersive online experiences to shoppers throughout the buying journey. SpinCar's 360-degree WalkAround and Shopper Intelligence solutions bring greater levels of engagement, transparency, and interactivity to the vehicle buying process while generating proprietary, first-party behavioral data that enables personalization at scale.

“Effective digital merchandising has become critical for commercial vehicle sellers, and the ability to showcase every aspect of a work truck and upfit is the foundation for effective sales," said Kathryn Schifferle, CEO of Work Truck Solutions. “In today’s environment, dealers need to engage commercial buyers with accurate vehicle configurations driven by rich data and technology. We are thrilled to be partnering with SpinCar to help dealers of all types and sizes take their digital showrooms to the next level.”