What's the Buzz? Volkswagen ID. Buzz Hits SNL and Bobit's Road Test Fleet
Volkswagen's ID. Buzz stars on SNL and joins Bobit's fleet as a mobile studio, hitting the road for events and customer visits.

Fred Armisen, Bill Hader, and Kristen Wiig reprise their roles in SNL’s “The Californians” with the Volkswagen ID. Buzz.
Photo: Volkswagen | Work Truck
Volkswagen's iconic ID. Buzz is making waves on screens and streets! As part of a collaboration between Volkswagen of America and NBCUniversal, the ID.
Buzz starred in a reimagined version of Saturday Night Live's beloved sketch "The Californians," featuring Fred Armisen, Bill Hader, and Kristen Wiig. The spot celebrates SNL's 50th anniversary season and Volkswagen's 75th anniversary in the U.S.
The sketch, which aired during the SNL50: The Homecoming Concert, highlights Volkswagen's all-electric take on the classic Microbus, driving through iconic Southern California routes. Additionally, Volkswagen is supporting the California Fire Foundation with a donation to aid first responders and their families.
But the buzz doesn't stop there! Bobit Business Media is joining the excitement with its own Volkswagen ID. Buzz, adding it to the company's road test fleet and using it as a mobile video studio.
In Bobit's latest video, Colin Sutherland, CEO of Bobit Business Media shared his excitement: "We couldn't be more excited to have the VW ID. Buzz as our mobile studio and lab, traveling across the country to events and customer visits. Join us on a ride-along to showcase your innovations and stories on the road."
Learn more about the ID. Buzz and Bobit Business Media!

Bobit's Volkswagen ID. Buzz hits the road as a mobile video studio for customer visits and road tests.
Photo: Work Truck | Bobit Business Media
About the ID. Buzz
The Volkswagen ID. Buzz is an all-electric reimagining of the classic Microbus, blending retro design with modern tech. Available in Pro S, Pro S Plus, and 1st Edition trims, it offers rear-wheel and 4Motion all-wheel-drive options.
The rear-wheel model delivers 282 horsepower with an EPA-estimated 234-mile range, while the 4Motion variant offers 335 horsepower with a 231-mile range. With three rows of seats for up to seven passengers and ample cargo space, it’s a versatile, stylish choice. Starting MSRP: $59,995.
Stay tuned for more updates as Bobit puts the ID. Buzz through its paces and highlights its features in upcoming content!
More Vehicle Research

Electrification Incentives: The Acquisition Windfall Fleets Can't Miss
Discover how fleets can use tax credits, grants, rebates, and vouchers to dramatically reduce electric truck and charging infrastructure costs—before today’s funding disappears.
Read More →
Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →
Back at Star Nation for a Closer Look at Western Star Trucks and the People Behind Them
Work Truck returned to Western Star’s Star Nation Experience for another hands-on look at the trucks, technology, and operator community behind the brand.
Read More →The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →
Mack Defense Receives Additional Order for 115 Heavy Dump Trucks Under U.S. Army’s M917A3 Program
The latest order of 115 Heavy Dump Trucks (HDTs) from Mack Defense for the National Guard is part of the $47-million order from the U.S. Army approved in the 2026 National Defense Appropriations Act.
Read More →
Rizon Introduces Service Combo Body, Increases Electric Truck Applications
Rizon now offers a combo service body that combines lockable storage and a spacious cargo bed in a single zero-emission vehicle. The body supports unique options including cranes, ladder racks, generators, lift gates, and work lighting for a wide range of vocational applications.
Read More →
MFTBC Establishes FUSO Academy Dubai Training Center to Strengthen Network Capabilities in Middle East & Africa
Mitsubishi Fuso Truck and Bus Corporation’s new FUSO Academy Dubai Training Center will support technical and non-technical capability development. It features enhanced training infrastructure to improve service quality, uptime, and readiness for advanced vehicle technologies.
Read More →
Paccar Updates MX-11 and MX-13 Engine Software to Enhance Customer Operations
Kenworth Truck Company and Peterbilt Motors Company will update software for vehicles equipped with Paccar MX-11 and Paccar MX-13 engines to ensure they comply with EPA guidance on diesel exhaust fluid inducements.
Read More →
GM #1 in U.S. Sales for the Second Quarter of 2026
General Motors said it was America’s #1 automaker in U.S. sales for the second quarter of 2026 with total sales of 714,896 vehicles, down 4.2%. GM led in full-size pickup and large SUV sales and reported growth in fleet sales.
Read More →


