Work Truck Logo
MenuMENU
SearchSEARCH

Werner Celebrate 100th Anniversary

The Werner name is celebrating 100 years of innovation in ladders, climing products, and fall protection equipment.

Werner Celebrate 100th Anniversary

Werner celebrated its 100th anniversary having been founded in 1922. 

Photo: WernerCo

3 min to read


The Werner name is celebrating 100 years of innovation in ladders, climing products, and fall protection equipment. The Werner brand is commemorating a century developing products that help people work faster and safer at home and on jobsites around the world.

Ad Loading...

Since the Werner name was founded in 1922, it has grown into a global brand with distribution in North America, Asia, Australia, New Zealand, and Europe. Werner’s extensive portfolio includes ladders, scaffolding, pump jacks, stages, planks, work platforms, accessories, and fall protection equipment, including harnesses, lanyards, anchors, and compliance kits. The company holds more than 600 patents.

Ad Loading...

“The Werner name has achieved many milestones over the past 100 years. As a brand, it has always focused on innovation with the goal of helping the end-user achieve more” said Brian Kagen, CMO at WernerCo. “It’s through the dedication and determination of our employees – past and present – that we have been able to build our legacy and provide customers with products and solutions they need to accomplish tasks on and off jobsites. We are excited to celebrate this significant event throughout the year. And as the Werner brand looks toward the next 100 years, we will continue to provide high-performing, innovative products that customers can depend on.”

For the past six years, Werner has also been heavily involved in National Ladder Safety Month, which takes place every March in the United States.

Photo: WernerCo

Founded by R.D. Werner, the brand began as a carpet and flooring supply company, including metal floor and wall moldings. Since its inception, Werner’s products have focused on the needs of end-users. Key highlights include:

  • In 1939, anticipating metal shortages as World War II began, Werner became one of the first companies to extrude plastic and, throughout the war, served as a prime contractor for the U.S. Navy manufacturing plastic inhibitor strips for rockets.

  • During the 1950s and ’60s, Werner unveiled innovations like ladders that didn’t require assembly for homeowners and Alflo twist-proof rung joints designed to offer a stronger rung-to-rail connection for greater stability. In addition, Werner pioneered the field of fiberglass pultrusion and introduced fiberglass ladders to the climbing industry.

  • Over the next several decades, Werner made several key acquisitions, building the company’s product portfolio and extending its market reach. In 2006, the company launched the MT series of multi-position ladders featuring an adjustable telescoping design. Werner’s portfolio of multi-position ladders continues to grow with the recent introduction of the Multi-Max Pro, the ultimate 5-in-1 design that converts to an extension ladder, leaning ladder, double-sided twin step ladder, stairway ladder, or 90° wall ladder.

  • 2007 marked the incorporation of “New Werner Holding Co” that carried forward the Werner brand name and tradition of excellence.

  • In 2012, Werner expanded its product line to include fall protection equipment.

  • In anticipation of an upcoming American National Standards Institute (ANSI) code change, the company announced updates to the Bantam and Max Patrol Self-Retracting Lifeline families in 2021. The Z359.19 self-retracting lifelines ANSI code won't go into effect until the Summer of 2022.

For the past six years, Werner has also been involved in National Ladder Safety Month, which takes place every March in the United States. This annual event is the only movement dedicated exclusively to promoting the safe use of ladders at home and on the jobsite through education, training, and resources.

Additionally, each year, Werner offers on-site and virtual training to thousands of professionals nationwide in support of the Occupational Safety & Health Administration’s (OSHA) National Safety Stand-Down Initiative. Since beginning this initiative, members of Werner’s National Jobsite Safety and Security Team have traveled throughout the United States sharing their expertise and hands-on educational training with construction professionals.  

Ad Loading...

Werner invites customers to help celebrate the 100 year milestone by sharing their favorite Werner photos and stories on social media using #Werner100Years. Visit wenerco.com/100 to see  products and explore the brand’s rich history and successes over the years.  

More Operations

A shot of a Volvo electric vehicle with a man charging it in front of a residence.
SponsoredAugust 1, 2026

Top 50 Executive Fleets

It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!

Read More →
Lauren Fletcher points toward the red-and-white Ringmaster of the Road soap box derby car. Bold text reads “Race Ready,” “Ringmaster of the Road,” and “Akron Bound.”
Operationsby Lauren FletcherJuly 31, 2026

Behind the Scenes: Building the Ringmaster of the Road from Body to Paint Part 2

The body is built, the paint is on, and Team Fletcher’s Soap Box Derby car is nearly ready for testing ahead of race day in Akron.

Read More →
Chris Brown of Automotive Fleet and Lauren Fletcher of Work Truck pose beside a Soap Box Derby car in a Team Brown vs. Team Fletcher race graphic benefiting The Hourglass Foundation.
Operationsby News/Media ReleaseJuly 30, 2026

It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships

Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.

Read More →
Ad Loading...
Lauren Fletcher stands against a dark blue background beside the headline “Fleets Run on Confidence.” Additional text reads “July 2026” and “Safety, Technicians, Leadership, Mixed Energy.”
Sponsoredby Lauren FletcherJuly 30, 2026

Fleet Confidence, Safety, and Smarter Risk Management Lead This Month

This month’s TruckChat: Top Monthly News Recap explores what it takes to build confidence across a fleet, from stronger leadership and technician support to better safety preparation, smarter use of telematics, and clearer plans for when something goes wrong.

Read More →
Tina Kourakos smiles beside bold black-and-yellow Fleet Legends graphics promoting her spotlight interview on decades of fleet leadership.
Sponsoredby Lauren FletcherJuly 29, 2026

From Fleet Operator to OEM Leader: Tina Kourakos’ Career Lessons

Tina Kourakos shares the lessons, relationships, and career pivots that shaped more than 30 years in fleet, plus the advice every new fleet manager should hear.

Read More →
Six WEX and Standard Fleet team members pose together in front of a WEX-branded backdrop, commemorating a business partnership or collaboration between the two companies.
Operationsby News/Media ReleaseJuly 29, 2026

WEX Brings Standard Fleet's Connected Vehicle Platform to Fleet Customers

This week’s product launch with Standard Fleet’s connected vehicle platform reflects WEX Venture Capital's strategy of turning startup innovation into customer solutions. Standard Fleet is now available to WEX fleet customers.

Read More →
Ad Loading...
Work Truck Trucks, Tips & Tours YouTube thumbnail promoting Motive Atlas AI, featuring a rugged tablet displaying the Atlas interface with the headline, “Save Time with AI,” and a Truck Chat “Watch Now” button.
Operationsby Wayne ParhamJuly 27, 2026

Meet Atlas: Motive's AI Assistant for Fleets

Artificial intelligence is becoming a practical tool for fleet operations. In this video, Emily Parsons introduces Atlas, Motive's AI-powered assistant that combines conversational search with the ability to perform actions across the Motive platform.

Read More →
Commercial Fleet
SponsoredJuly 23, 2026

The Top 300 Commercial Fleets

The Top 300 Commercial Fleets: See the List

Read More →
NTEA promotional graphic featuring the Federal Excise Tax Guide for the Work Truck Industry alongside the NTEA logo, highlighting a comprehensive guide to the 12% federal excise tax on work trucks, tractors, and trailers.
Operationsby News/Media ReleaseJuly 22, 2026

NTEA Releases Updated Federal Excise Tax Guide for the Work Truck Industry

NTEA’s latest revised edition of its Federal Excise Tax Guide for the Work Truck Industry is now available to help fleet leaders navigate complex federal tax requirements.

Read More →
Ad Loading...
Multi-level car carrier transporting white pickup trucks and sedans along a highway, illustrating commercial vehicle logistics and fleet vehicle delivery.
Operationsby News/Media ReleaseJuly 20, 2026

Super Dispatch Powers Centralized Vehicle Transport Operations for Merchants Fleet

Merchants Fleet has replaced fragmented transportation processes with Super Dispatch’s unified, API-powered platform to improve visibility, automation, and carrier performance.

Read More →