Volkswagen and Audi select ChannelNet to Deploy Integrated Marketing Solution
The service will utilize personalized interactive microsites.
ChannelNet, recently announced that it has been selected by Volkswagen Credit and Audi Financial to develop a Web-based marketing solution which will provide a highly personalized experience for their end-of-lease consumers. ChannelNet’s Personalized Lease End Microsite solution received top honors in the 2006 Interactive Media Awards and has been deployed by multiple OEM captive finance companies over the past 18 months with impressive results. Both projects will launch in the fourth quarter of 2007. Using their award-winning SiteBuilder technology, ChannelNet will deploy an integrated network of personalized websites which are designed to guide Volkswagen Credit and Audi Financial consumers through a seamless end-of-lease process.
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