Utility & Truck Demand Fuels Price Increases
The underlying strength of trucks is best represented by the mid-size truck segment, which, despite no new products, saw prices climb 3%.

New trucks to market, such as the Chevrolet SIlverado 1500, are helping increase new-vehicle average transaction prices.
Photo courtesy of Ram Truck
The analysts at Kelley Blue Book reported the estimated average transaction price for light vehicles in the United States was $35,511 in June 2018. New-vehicle prices increased by $736 (up 2.1%) from June 2017, while rising $118 (up 0.3%) from last month.
"Helped once again by robust demand for SUVs and trucks, average transaction prices were up a solid 2% in June 2018," said Tim Fleming, analyst for Kelley Blue Book. "The mix of light trucks is estimated to be at 69%, up from 64% just one year ago. Last month was particularly strong for pickup trucks, as full-size truck prices rose 5% on new models and richer trim mixes. The underlying strength of trucks is best represented by the mid-size truck segment, which despite no new products, saw prices climb 3%."
Check out the average transaction prices by segment below:
Segment | June 2018 Avg. Transaction Price | May 2018 Avg. Transaction Price | June 2017 Avg. Transaction Price | Percent Change May 2018 to June 2018 | Percent Change June 2017 to June 2018 |
|---|---|---|---|---|---|
Compact SUV/Crossover | $28,400 | $28,456 | $28,057 | -0.20% | 1.20% |
Full-size Pickup Truck | $49,017 | $48,191 | $46,566 | 1.70% | 5.30% |
Full-Size SUV/Crossover | $62,925 | $63,401 | $60,686 | -0.70% | 3.70% |
Mid-size Pickup Truck | $33,299 | $33,161 | $32,192 | 0.40% | 3.40% |
Mid-size SUV/Crossover | $38,196 | $38,050 | $37,870 | 0.40% | 0.90% |
Minivan | $34,374 | $34,197 | $33,297 | 0.50% | 3.20% |
Subcompact SUV/Crossover | $24,278 | $24,270 | $24,283 | 0.00% | 0.00% |
Van | $34,944 | $34,744 | $34,501 | 0.60% | 1.30% |
Related: April Class 8 Truck Orders Stronger Than Expected
More Vehicle Research

Ram ProMaster City Fleet Guide Specs Cargo Capacity and 2027 Updates
Work Truck’s Ram ProMaster City Fleet Guide tracks the latest specifications, cargo capability, configurations, fleet technology, pricing, and model-year updates for Ram’s mid-size commercial van.
Read More →
Ford F-150 Fleet Guide Specs Capability and 2026 Model-Year Updates
Explore 2026 Ford F-150 fleet specs, engines, towing and payload capability, configurations, work features, technology, and model-year updates.
Read More →
TCI Now Sells & Supports Battle Motors’ Vocational Trucks
Midwest truck dealer Truck Centers, Inc. (TCI) has expanded its transportation solutions with sales and service support for Battle Motors’ heavy-duty vocational trucks at locations in locations in Indiana, Illinois, and Missouri
Read More →
Ram 1500 Fleet Guide Specs, Capability and 2027 Model-Year Updates
Explore always up-to-date Ram 1500 fleet specs, engines, towing and payload capability, configurations, technology, pricing updates, and model-year changes.
Read More →
Peterbilt Trucks Equipped with Paccar TX-18 Pro Boost Efficiency for Maryland Fleet
Patuxent Companies is replacing aging trucks with the Peterbilt Model 567 and Model 589, specified with the Paccar TX-18 Pro 18-speed automated transmissions, and is reporting an 8% to 10% improvement in fuel economy.
Read More →
Stellar Expands into Fire Apparatus Market with Acquisition of Midwest Fire
Stellar Industries has acquired Midwest Fire, a custom fire apparatus manufacturer headquartered in Luverne, Minnesota, with nearly four decades of specialized apparatus experience.
Read More →
Recalls You Need to Know About in August 2026
If you have Altec, Chrysler, Ford, Heil, General Motors, International, Mack Trucks, Paccar, Rivian, Royal Truck, Toyota, US Truck Body, or Volvo Trucks vehicles in your fleet, you should check these important recalls issued by the National Highway Safety Administration.
Read More →
130 Years of Trucks: Mercedes-Benz Trucks Kicks Off the Deutschlandfahrt 2026
As part of the “130 Years of Trucks” anniversary year, Mercedes-Benz Trucks is participating in the Deutschlandfahrt 2026 with selected historic vehicles, including the original Daimler Motor Truck from 1899.
Read More →
DTNA Opens Ordering for Detroit Gen 6 Engines
Customers can begin specifying Detroit Gen 6 DD13 and DD15 engines in Freightliner and Western Star trucks beginning Sept. 1.
Read More →
2027 Ram ProMaster City Van Starting Price Under $40K
The 2027 ProMaster City arrives in the first quarter of 2027 with a starting price, including destination charges, under $40,000, which Ram Professional said is the lowest MSRP in the commercial van segment.
Read More →
