Toyota Provides 2012-MY Prius v Retail Pricing and Prius Feature Updates
RICHMOND - The new 2012-MY standard Prius will feature exterior changes and a number of infotainment upgrades for the Two, Three, and Four models. The new, larger Prius v will come in three models, the Two, Three, and Five.

The 2012-MY Prius v.

The 2012-MY Prius v.
RICHMOND, CA – Toyota announced updates to its 2012-MY Prius, and pricing information for the new, larger Prius v. The standard new 2012-MY Prius will feature exterior changes and a number of infotainment upgrades for the Two, Three, and Four models. The Prius v will come in three models, the Two, Three, and Five.
Prius v Details
The base MSRP for the Prius v are $26,400 for the Prius v Two model, $27,165 for the Prius v Three, and $29,990 for the Prius v Five.
The Prius v will provide 58 percent more cargo space than the Prius Liftback, at 34.3 cubic feet of space.
All Prius v models come equipped with standard comfort and convenience features that include a new 6.1-inch Display Audio system with integrated backup camera, Bluetooth and USB port, 16-inch alloy wheels with wheel covers, single-dial climate control, EV/ECO/Power modes, driver door Smart Key System, instrument panel with driver feedback displays, Toyota’s Star Safety System, 60/40 split sliding and reclining rear seat, comfortable driver seating with power lumbar, among other features.
Toyota’s Star Safety System includes the Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC) and Smart Stop Technology.
The Prius v Three adds standard Display Audio with Navigation and the Entune multimedia system (includes SiriusXM Satellite Radio with 90-day trial subscription, HD Radio with iTunes Tagging and text-to-speech with programmed and customizable test responses).
In addition to standard features on the Prius v Two and Three, the Prius v Five adds standard SofTex-trimmed seats, heated front seats, three-door Smart Key, 17-inch alloy wheels, LED headlamps, fog lamps, and more.
2012-MY Prius Updates
The regular 2012-MY Prius will have updated headlamps and tail lamps, plus a new front fascia and bumper. The Prius Two gains new 15-inch wheel covers for 2012 and standard LED Daytime Running Lights (DRL). The Prius Three adds a standard three-door Smart Key entry system, and the Prius Four features standard auto on/off headlamps. The Prius Four also provides new SofTex-trimmed seats and an eight-way power adjustable driver’s seat.
The Prius Two, features a new Display Audio touch-screen system with a 6.1-inch screen. The AM/FM CD player unit offers MP3/WMA playback capability with six speakers, a USB port for iPod connectivity, auxiliary input jack, Bluetooth hands-free phone capability and audio streaming. The display also provides vehicle information and allows the driver to customize vehicle settings.
The Prius Three adds navigation and Entune, plus an integrated backup camera display, SiriusXM Satellite Radio capability, HD Radio with iTunes Tagging, voice recognition and text-to-speech with programmed and customizable text responses.
For 2012, the Prius Four includes that system plus eight JBL GreenEdge speakers and an eight-channel JBL amplifier. GreenEdge technology reduces the electric draw on the vehicle, which can help enhance fuel economy, Toyota stated.
If the Deluxe Solar Roof Package is ordered for the Prius Four, that system is further upgraded with a Head-up Display and Premium HDD Navigation System, which uses an exclusive seven-inch touch-screen with split-screen capability.
Originally posted on Automotive Fleet
More Small Fleet

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →
Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections
AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.
Read More →
Five Ways Seat Belts Help Prevent Injuries
There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.
Read More →
It’s here: The 2026 Fleet Technology Trends Report
What does AI mean for fleets? Get the answer — and learn other top tech trends.
Read More →
Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America
Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.
Read More →
VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone
A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.
Read More →
Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →
AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski
VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.
Read More →
Fleet Managers Share Winter Prep Tips: It's Never Too Early!
Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.
Read More →
Hot Weather Driving Tips for Fleet Drivers
As we head into another potentially extreme summer season, the risks for fleet drivers remain high, from engine strain and tire blowouts to unpredictable traffic patterns. An expert shares advice on how fleet drivers can boost their safety during the steamy summer months.
Read More →
