Work Truck Logo
MenuMENU
SearchSEARCH

Toyota, Lexus Announce Mid-Year Pricing

The automakers recently announced new MSRPs for certain Toyota and Lexus vehicles, effective mid- to late May 2008.

by Staff
May 8, 2008
3 min to read


Toyota and Lexus recently announced new manufacturer’s suggested retail pricings for certain models, to be effective in mid- to late May 2008.

  • The base MSRP for 2008 Yaris sedan will receive a new price of $12,425, an increase of $200, or 1.6 percent. The 2008 Yaris liftback will list a new base MSRP of $11,550, an increase of $200, or 1.7 percent.

  • The MSRP for the 2008 Prius will carry a new base price of $21,500, an increase of $400, or 1.8 percent.

  • The 2008 Camry Solara coupe and Solara convertible increase by $250 or 0.9 percent and gain new base MSRPs of $20,180 and $27,440, respectively.

  •  The 2008 Avalon will post a new base MSRP of $27,325, an increase of $250, or 0.8 percent.

Ad Loading...

Toyota:

  • The Toyota Camry gas model increases $200 or 0.9 percent and carries a new base MSRP of $18,920. The hybrid model, which was introduced as a 2007 model in late 2006, increases by $300 or 1.1 percent and carries a new base MSRP of $25,650.

  • The 2008 RAV4 compact SUV price increases by $250, or 1.1 percent, and will receive a new base MSRP of $21,500.

  • The Highlander midsize SUV gas model posts a price increase of $200, or 0.7 percent, and will carry a new base MSRP of $27,500; and the hybrid model posts an increase of $500, or 1.3 percent, and will have a new base MSRP of $34,200.

  • The 2008 FJ Cruiser MSRP increases by $500, or 2.1 percent, with a new base MSRP of $23,045.

  • The 2008 4Runner carries a new starting MSRP of $28,415, which represents an increase of 1.3 percent, or $400. MSRP increases by $900, or 1.4 percent.

  • The all-new 2008 Toyota Land Cruiser, with a new base price of $64,100.

Full-Size Trucks:

  • The 2008 Tundra increases by $100 and will carry a new base price of $22,390, an increase of 0.3 percent.

  • Pricing for 2008 Sienna increases by $100, or 0.4 percent, and will have a new base MSRP of $24,440.

Lexus:

Ad Loading...
  • The Lexus IS entry luxury sport sedans will increase 0.9 percent overall, or $300.

  • The IS 250 rear-wheel drive model with a manual transmission will carry an MSRP of $30,855, while the IS 250 rear-wheel drive automatic will have an MSRP of $32,025.

  • The IS 250 all-wheel drive and the IS 350 models will have MSRPs of $34,485 and $36,305, respectively.

  • The ES 350 entry luxury sedan MSRP will increase 0.9 percent, or $300, to $34,120.

  • The GS 350 and GS 460 luxury sport sedans will increase 0.9 percent overall, or $400. The GS 350 rear-wheel drive and all-wheel drive models will carry MSRPs of $44,550 and $46,500, respectively.

  • The GS 460 will carry a base price of $53,020. The GS 450h hybrid model will increase 1.6 percent, or $900, to $55,800.

  • The MSRP for the LS 460 flagship luxury sedan will increase 1.4 percent, or $900, to $62,900 for the LS 460 and $72,900 for the LS 460 L.

  • The MSRP for the LS 600h L hybrid will increase 0.9 percent, or $900, to $104,900.

  • The SC 430 luxury hardtop convertible will increase 1.4 percent, or $900, to $66,355.

  • The RX 400h hybrid luxury utility vehicle MSRP will increase 0.7 percent overall, or $300, to $41,580 for the RX 400h front-wheel drive model, and $42,980 for the all-wheel-drive model.

  • The 2009 RX 350 luxury utility vehicle MSRP will increase 0.5 percent, or $200.

  • The front-wheel-drive RX 350 will have an MSRP of $37,700, while the RX 350 all-wheel drive will carry a base price of $39,100.

  • The GX 470 luxury utility vehicle will carry an MSRP of $47,315, an increase of 1.1 percent, or $500.

  • The LX 570 luxury utility vehicle will increase 1.2 percent, or $900, carrying an MSRP of $74,700.


More Small Fleet

SponsoredMarch 9, 2026

Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections

AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.

Read More →
SponsoredMarch 1, 2026

How One Fleet Cut Motor Pool Costs by $45K With Smarter Key Control and Automation

Still managing your motor pool with spreadsheets and manual approvals? Loyola University replaced outdated processes with automated fleet management, eliminating overtime and saving up to $50,000 annually. See how they did it.

Read More →
SponsoredMarch 1, 2026

Artificial Intelligence in Field Service: North America

48% of field service leaders are investing in AI to manage customer communication and self-service. Get the latest on how fleets are using AI and thinking about the future.

Read More →
Ad Loading...
SafetyFebruary 4, 2026

Five Ways Seat Belts Help Prevent Injuries

There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.

Read More →
SponsoredJanuary 14, 2026

It’s here: The 2026 Fleet Technology Trends Report

What does AI mean for fleets? Get the answer — and learn other top tech trends.

Read More →
Wreaths Across America graphic highlighting the role of small fleets in delivering wreaths to honor veterans, featuring wreath icons and the American flag.
Small Fleetby Lauren FletcherDecember 8, 2025

Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America

Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.

Read More →
Ad Loading...
A stressed person covers their face, illustrating that 65% of small fleet managers handle all operations alone, according to a Vehicle Management Systems (VMS) survey.
Small Fleetby StaffNovember 12, 2025

VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone

A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.

Read More →
Safe Driving on Halloween over spooky fall road
Safetyby StaffOctober 20, 2025

Tips for Driving Safely on Halloween Night

This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.

Read More →
VMS Co-CEO David Prusinski highlights the company’s AI-powered virtual fleet manager designed to improve uptime and reduce operating costs for fleets.
Green Fleetby Lauren FletcherOctober 6, 2025

AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski

VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.

Read More →
Ad Loading...
Photo of tire tracks and winter scenes.
Small FleetMay 24, 2025

Fleet Managers Share Winter Prep Tips: It's Never Too Early!

Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.

Read More →