TMI, parent company of TMI-MultiMedia, a marketing and advertising agency dedicated to helping fleets develop their brand identity and recruit drivers, announced March 22 that it has reached an exclusive marketing agreement with EACTIVE, of Delray Beach, Fla. The alliance will introduce the transportation industry to EActive’s Transactional Multimedia technology, a new electronic marketing tool promising to supercharge driver recruiting. TMI is also known for two critical services, TripPak Express, the industry’s preferred method for overnight fleet document delivery and TripPak Online, the leading electronic document imaging service helping drivers and fleets to expedite payroll and settlement processes. “At TMI we help clients gain and maintain a competitive edge by providing new and creative resources like Transactional Multimedia technology, delivering the power of full motion video and real interactivity to web and e-mail campaigns that drivers can relate to without fancy technology,” explained Mark A. Cleveland, TMI’s executive vice president. "With EActive, we designed an extremely effective recruiting tool, the best weapon a recruiter can add to their arsenal for reaching this very mobile target, professional drivers.” According to Cleveland, an EActive advertisement produced by TMI-MultiMedia can attract more drivers to fleet clients and provide instant feedback with reporting that identifies the most effective recruiting approach. The initiative gives fleet recruiters their first useful viral marketing tool that can be changed at any time as a campaign or offer is revised. This interactive, multi-channel media features reward based incentives so messages get passed from driver to driver and fleet Web sites explode with applications, according to Cleveland. "Smooth, crisp video clips tell a far more meaningful story to prospective drivers and can be updated on the fly as the campaign ages," he said. "Only TMI-MultiMedia provides this comprehensive, low cost campaign tool with clearly measurable results." “This partnership creates a tremendous opportunity to showcase our revolutionary Transactional Multimedia in a highly energetic, vertical market,” said Robert DiMarco, founder and CEO of EActive. “We are pleased to work with an innovator like TMI-MultiMedia. TMI recognized our technology as an ideal delivery platform for more effective, interactive communications between drivers and fleets and we look forward to helping TMI work with fleets to create campaigns that build their shipper volume as well.” EActive, Inc., based in Delray Beach, Fla., has developed an e-commerce solution, EActive Transactional Multimedia, providing an interactive advanced technology window which can pack 20 to 40 second videos into a client e-mail using minimal bandwidth and EActive integrates it with e-commerce functionality, allowing viewers for the first time ever to immediately interact with a message or advertisement, without requiring additional software plug-ins or downloads, according to DiMarco. "User interactions can take the form of completing an application for employment, exploding complete summaries of driver benefits in one click, a purchase transaction, searching for any related information, request for demonstrations, enter a fleet contest and much more, all this without leaving the window in which the user viewed the EACTIVE content," DiMarco said. Contact Brian McCaul at (561) 499-4266 or visit www.eactive.com for more information. About TMI A service provider to the trucking industry, TMI offers TripPak Express, TripPak Online and TMI-MultiMedia, a full service marketing and communications advertising agency dedicated to serving the needs of the transportation industry. Headquartered in Denver, Colo., TMI has offices in Brentwood, Tenn., and Wilmington, Ohio. For more information, contact Kevin M. Foley or Mark A. Cleveland at (800) 298-7202 or visit www.trippakonline.com.