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Thermo King Expands Blue Track

Thermo King has expanded the number of Blue Track dealerships, which focus on express lane service, dwell-time monitoring, and real-time updates to refrigerated freight-hauling fleets.

February 26, 2021
Thermo King Expands Blue Track

Blue Track by Thermo King dealers provide customers standardized and enhanced service offerings that redefine customer service in the transport refrigeration industry.

Photo: Thermo King

2 min to read


Thermo King has expanded its customer-centric service delivery model, Blue Track by Thermo King. First introduced last August after successful pilot programs at dealerships in both North America and Europe, Blue Track is an elite and standardized service model.

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Thermo King’s Blue Track dealers implement standardized and enhanced service offerings that include proactive and transparent customer communications, triage and express services, dwell time monitoring, parts inventory management, and extended dealership hours.

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The Blue Track program has now expanded and is now more widely available to customers in the U.S.

“Blue Track by Thermo King is a game changer within the transport refrigeration industry,” said Edward Corry, president and owner, Thermo King of the Southeast. “Blue Track by Thermo King certified dealers are committed to delivering a superior level of service that focuses on what’s most important to our customers – express lane service, dwell-time monitoring and real-time updates to customers.”

“A successful service program does not focus on dwell-time alone; it investigates all possible causes that could lead to a delay in getting back on the road”, said James Marino, executive vice president, Convoy Servicing Company. “Blue Track by Thermo King enhances every step of the service process, from arrival to a triage process, to express lane service and parts availability. It also unites the Thermo King dealers across the country, giving our customers the same quality and timeliness of repairs regardless of which location they receive service.”

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