Saying Farewell to a Legend: Peterbilt's Model 389 Nears the End of an Era
Peterbilt celebrated production of the 100,000th Model 389 at its Denton, Texas manufacturing plant. The Model 389 will end its historic production run at the end of the year.
The Model 389 was introduced in 2006 and this 100,000th truck represents the hard work of designers, engineers and plant employees to create and manufacture the most iconic truck on North American highways today.
Photo: Peterbilt
Peterbilt celebrated production of the 100,000th Model 389 at its Denton, Texas manufacturing plant on September 7, 2023. The Model 389 was introduced in 2006 and this 100,000th truck represents the hard work of designers, engineers and plant employees to create and manufacture the most iconic truck on North American highways today.
As part of the celebration, Peterbilt presented the milestone truck, equipped with the limited-release Model 389X special edition package, to Massey Motor Freight, a nationwide freight shipping service based in Nacogdoches, Texas.
“We are extremely pleased to present the 100,000th Model 389 to Massey Motor Freight,” said Jason Skoog, Peterbilt general manager and PACCAR vice president. “Troy Massey is a longtime Peterbilt customer who recognizes the craftmanship, performance and durability of the Model 389 and is the perfect customer to receive this milestone truck.”
Founded in 2016 by Troy and Abby Massey, Massey Motor Freight is dedicated to providing fast, on-time deliveries to its customers across the United States with reliable transportation for its drivers because Massey is a true drivers company where drivers matter. Massey Motor Freight’s motto is “Quality Without Question.” The company operates a total of 325 units along with Tri-State Vacuum & Rental, also owned by the Masseys.
“It is a great honor to receive the 100,000th Model 389 and celebrate this milestone with Peterbilt,” said Troy Massey. “Massey Motor Freight’s long-standing relationship with Peterbilt is based on the common values our companies represent and our commitment to exceed customer expectations.”
End of an Truck Era
The Model 389 will end its historic production run at the end of the year. Its successor, the new Model 589 introduced earlier this year, is now available for order through any of Peterbilt’s 425+ dealer locations in North America. Model 589 production begins January 2024 at Peterbilt’s factory in Denton, Texas.
“The production of the 100,000th Model 389 highlights the dedication of Peterbilt employees and the great pride our customers have in operating Peterbilt traditional trucks,” said Skoog.
More Vehicle Research
Rivian Layoffs Will Not Impact Production Workers, R2 Has Launched
Rivian announces layoffs, but production is not expected to be impacted as the electric vehicle manufacturer starts R2 SUV deliveries to customers. The company’s 2026 first-quarter net profit was down $87 million from the same quarter in 2025.
Read More →
Chevrolet Reveals Fleet-Focused 2027 Silverado 1500 With New V8 Engines and Updated Technology
The 2027 Chevrolet Silverado 1500 adds new V8 engines, updated technology, and a redesigned Work Truck model aimed at commercial and fleet customers.
Read More →
Clinton Aluminum Finds Success with Mack MD7, Plans All-Mack Fleet
After finding success with 17 Mack MD7 medium-duty leased trucks, Clinton Aluminum has now decided to convert its 34-vehicle fleet to an all-Mack fleet. Here is why.
Read More →
Toyota Alabama Celebrates 25 Years of Producing Tundra and Tacoma Powertrains
Toyota Alabama celebrates 25 years of producing Tundra and Tacoma powertrain components, surpassing 11 million engines built in Huntsville.
Read More →
Heavy-Duty Performance: Ram 2500 Walkthrough
The Ram Heavy Duty lineup is designed to support a wide range of fleet, utility, construction, and vocational applications while providing the technology operators expect from a modern truck. This walkaround video will explain the Ram 2500’s features and capabilities.
Read More →
All-New Mack Granite Cab Designed from Driver Input
Mack Trucks’ all-new Mack Granite will be available later in 2026 and features a driver-centric interior that was developed with input from more than 30 professional drivers through an unbiased clinic at Virginia Tech.
Read More →
Nissan Frontier Sport Edition: Off-Road Ready with Upgrades Available
Nissan’s 2027 Frontier Sport Edition gives customers off-road features, including all-terrain tires, an aluminum skid plate, fog lamps, and front accent lighting. Like every Frontier, it comes standard with Nissan's 3.8-liter V6.
Read More →
Hand-Painted Mack LR Models Unveiled During Trucks of Art Program in New York City
The New York City Department of Sanitation, in collaboration with its nonprofit partner the Sanitation Foundation, unveiled five new hand-painted Mack LR refuse vehicles during New York City’s Trucks of Art program.
Read More →
Ford Pro Extends 5-Year/100,000-Mile Limited Powertrain Warranty to Ranger, Maverick and E-Transit
Ford Pro expands its 5-year/100,000-mile Limited Powertrain Warranty to the 2027 Ranger and E-Transit for eligible fleet buyers.
Read More →
Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →