Work Truck Logo
MenuMENU
SearchSEARCH

Sales Down 15% But August Still 2nd Best Month of Year for Ford So Far

by Staff
September 5, 2003
2 min to read


Though sales were 15 percent lower than a year ago, Ford told analysts August was its second-best sales month this year, beaten only by May’s results, Dow Jones reported. With the strengthening U.S. economy, Ford now sees the U.S. motor industry this year selling more than the 16.5 million vehicles it had forecast earlier, Dow Jones said. Ford’s head of sales analysis, George Pipas, said that consumer spending has been robust, but the vehicle industry will continue to suffer from aggressive pricing, as it has for the past two years, the report said. The report said Ford's August results were hurt by poor passenger car sales, which dropped 28 percent compared with last year, and minivan sales, down 33 percent from a year ago while Pipas reportedly said fleet sales accounted for 15 percent of total August sales. According to Dow Jones, Pipas said Ford is picking up market share in segments where it has introduced new products but said it will be a year before new passenger car models hit the showrooms though new minivans will be introduced later this year. Pipas also said the new F-150 pickup truck should have a "visible impact" on Ford's sales by October 1, Dow Jones added. According to the news agency, Pipas told analysts that currently, about 15 percent of inventory is 2004 models with another 10 percent in transit. Though General Motors and Chrysler have announced their incentive programmes for 2004 models, Ford reportedly said it's too soon to say what it will offer. According to Dow Jones, Pipas said that, although Ford's economists see the U.S. economy gaining strength this autumn, Ford's sales rate in September and October will slow down from August's brisk pace, following the same seasonal pattern of a year ago. Dow Jones noted that Ford said on Wednesday that fourth-quarter production will be down 6 percent from last year, which should put inventories in good shape for the end of the year. At the end of August, inventory levels were 742,000 vehicles, higher than the 703,000 vehicles reported at the end of August last year, but lower than the 777,000 at the end of July, Dow Jones said.

More Small Fleet

Safe Driving on Halloween over spooky fall road
Safety & Compliance•by Staff•October 25, 2026

Tips for Driving Safely on Halloween Night

This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.

Read More →
Safety & Compliance•by Staff•October 12, 2026

Simple Tire Checks That Help Keep Your Business Fleet Moving

A survey found that nearly one in every 10 passenger vehicles has at least one bald tire. What's more, 27% -- more than one in four -- of vehicles are driven with one or more severely under-inflated tires.

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
Sustainability•July 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
Ad Loading...
 Drivers in a safety meeting at Wheelz Up
Safety & Compliance•by Amy Hercher•July 14, 2026

Developing Budget-Friendly Driver Safety Programs

From driver training and safety meetings to one-on-one coaching and incentive programs, several small fleets share how they have developed a safety culture with their drivers using low- to no-cost resources.

Read More →
Sponsored•March 9, 2026

Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections

AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.

Read More →
Safety & Compliance•February 4, 2026

Five Ways Seat Belts Help Prevent Injuries

There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.

Read More →
Ad Loading...
Sponsored•January 19, 2026

Basic Tracking vs Next Generation Fleet Technology

Fleet software is getting more sophisticated and effective than ever, tying big data models together to transform maintenance, safety, and the value of your existing tech stack. Fleet technology upgrades are undoubtedly an investment, but updated technology can offer a much higher return. Read how upgrading your fleet technology can increase the return on your investment.

Read More →
Sponsored•January 14, 2026

It’s here: The 2026 Fleet Technology Trends Report

What does AI mean for fleets? Get the answer — and learn other top tech trends.

Read More →
Wreaths Across America graphic highlighting the role of small fleets in delivering wreaths to honor veterans, featuring wreath icons and the American flag.
Vocational Fleets•by Lauren Fletcher•December 8, 2025

Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America

Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.

Read More →
Ad Loading...
A stressed person covers their face, illustrating that 65% of small fleet managers handle all operations alone, according to a Vehicle Management Systems (VMS) survey.
Small Fleet•by Staff•November 12, 2025

VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone

A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.

Read More →