Swedish automaker Saab is counting on a 50 percent boost in advertising spending in the United States and a new vehicle lineup this year to get back into the "consciousness" of the U.S. motorist and return to strong profitability, a senior executive said, according to Reuters. In February, Saab, a division of General Motors, returned to U.S. network television advertising with a national campaign for the first time in more than five years, spending about $22 million in February and March, according to Dan Chasins, president of Saab's U.S. marketing arm. Foot traffic at U.S. auto dealerships soared in March and sales of the Swedish-built cars climbed nearly 60 percent to 4,864 vehicles during the month, just 44 cars short of its record monthly total of June 1986.