Ram unveiled the 2020 Ram 1500 Laramie Southwest Edition, a new trim aimed at the largest truck-buying region in the world.

The Ram 1500 Laramie Southwest Edition packages together popular appearance and luxury features and will be offered exclusively in Texas and neighboring states.

“For nearly 20 years, Ram has recognized that Texas and America’s Southwest are the center of the truck universe,” said Mike Koval, Ad Interim Head of Ram Brand, FCA - North America. “Ram was the first manufacturer to offer a Texas-exclusive model, and the Lone Star edition remains our most popular truck in Texas. Our new Ram Laramie Southwest Edition adds the segment’s best combination of performance, capability, luxury and technology.”

Outside, the Laramie Southwest Edition’s body-colored bumpers, mirrors, and grille surround give it an updated appearance. Subtle chrome highlights, including tow hooks, grille inserts, body side moldings and polished 20-inch wheels provide exterior visual accents. Power side steps are also included, and fold out of the way when the truck is parked or underway.

Inside, the Ram 1500 Laramie Southwest Edition is loaded with features, technology, and a unique feature. Among those features are the Uconnect 4C infotainment system with a massive 12-inch touchscreen, dual-pane panoramic sunroof, and electronic trailer brake control.

Also included are automatic high beam headlights, blind-spot monitoring and cross-path detection, ParkSense Front and Rear Park-Assist with Stop, remote tailgate-release, and rain-sensitive windshield wipers.

Buyers have a choice of either a bench or buckets seats. All Ram 1500 Laramie Southwest Editions are delivered with a heavy-duty Mopar locking console when the bucket seat option is selected.

The 2020 Ram 1500 Laramie Southwest Edition is available in all powertrain options. You can select Quad and Crew Cab body configurations and 5 ft.-7 in. (Crew only) or 6 ft.-4-in. bed lengths.

Ram 1500 Laramie Southwest Edition’s Manufacturer’s Suggested Retail Price (MSRP) starts at $45,380, plus $1,695 destination and will go on sale in the second quarter of 2020.

Even work truck fleets need a little luxury sometimes.