Ram 1500 Adds Color Options
Ram Truck announced two new option packages that add to the brand’s factory-custom trend and color palette, the Ram 1500 Sublime Sport and Rebel Blue Streak.

The 2017 Ram 1500 Sublime models feature a Sport performance hood with Black wheels, Black Ram’s head grille badge, Black tailgate badge and Black body-side badges. (Photo: Ram Trucks)

The 2017 Ram 1500 Sublime models feature a Sport performance hood with Black wheels, Black Ram’s head grille badge, Black tailgate badge and Black body-side badges. (Photo: Ram Trucks)
Ram Truck announced two new option packages that add to the brand’s factory-custom trend and color palette, the Ram 1500 Sublime Sport and Rebel Blue Streak.
“The Ram 1500 Sublime Sport and Rebel Blue Streak expand our offerings in factory-custom trucks and give dealers a more extensive color palette to excite customers who are looking for something unique,” said Mike Manley, Head of Ram Brand, FCA – Global.
The new 2017 limited-edition Ram 1500 Sublime Sport package features a green monochromatic exterior with body-color grille. The 2017 Ram 1500 Sublime models feature a Sport performance hood with Black wheels, Black Ram’s head grille badge, Black tailgate badge and Black body-side badges. Big 22-inch Black aluminum wheels are available for the first time (two-wheel drive only, 20-inch wheels on four-wheel drive).
Interior treatments for the Sublime Sport include Lime Green accent stitching throughout the cabin, accent-color Ram’s head embroidery on the headrests and sport mesh seat inserts. A Lime Green Sport badge is prominently placed on the glove box boor. Anodized Black-painted spears and trim rings complete the interior.
Just over 3,000 units of the bright-green 2017 Ram 1500 Sports will be produced.
The Ram 1500 Sublime Sport package is available on Crew Cab V-8 models with a starting MSRP of $45,740, plus $1,395 destination. The trucks are arriving in dealerships in May 2017.
A video of the reveal can be seen below:
Ram also introduced the Rebel Blue Streak. To complement the Rebel's bold looks and capability, the truck is now available with Blue Streak exterior paint. In addition to the body color, the Ram 1500 Rebel Blue Streak can also be ordered with the Rebel Black appearance package, which includes a Black-decaled performance hood, Black wheels, Black grille, Black brush guard, and Black badging. Optional two-tone with Black lower paint also is available.
The new Rebel Blue Streak interior features Black anodized bezels on the doors, center console, instrument panel, and gauge cluster trim rings. Optional all-Black leather seats replace Radar Red and include Black embroidery. Slate Gray accent stitching traces the instrument panel, center console lid, doors, and seats. Deep rubber floor mats are embossed with Ram’s head logos.
The Ram 1500 Rebel Blue Streak is available in all Rebel configurations and options at no extra charge. The Ram Rebel starting MSRP is $45,095, plus $1,395 destination. Rebel Blue Streak will start arriving in dealerships in May.
More Operations

Family Ties Inside the Fleet Families Building Careers Across Generations
Three fleet families share what it really takes to work together, learn across generations, and keep business from following them home.
Read More →
Shades of Fleet Call for Voices: Fleet's Hidden Heroes
Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.
Read More →
Truck Centers, Inc. Celebrates National Truck Driver Appreciation Week with $1,000 Fuel Card Giveaways
During National Truck Driver Appreciation Week, Truck Centers, Inc. is offering customers a chance to fuel up for free. Customers at all Truck Centers locations can enter to win one of four $1,000 fuel cards from Sept. 14 - 18.
Read More →
Fleet Guides, AI Time-Savers, Truck Tariffs & Fuel Strategy Lead the News
This week’s Truck Chat Cheat Sheet covers new fleet vehicle guides, practical AI use cases, U.S.-Canada truck production, mixed-energy strategy, and more.
Read More →
What Fleet Employers Are Missing When Hiring Veterans
What if some of the strongest candidates for fleet are already out there, but their experience is written in a language our industry does not always recognize?
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
What Resilient Fleets Do Differently When Conditions Change
Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.
Read More →
If We Want the Next Generation in Automotive, We Have to Give Them a Reason to Care
The automotive industry talks constantly about its workforce shortage. But before we can recruit the next generation, we may need to do a better job giving kids a reason to care about automotive in the first place.
Read More →
Ram ProMaster City Under $40K, Truck Tariffs, and AI Maintenance Lead the News
A sub-$40K commercial van, tariff questions, AI-powered maintenance, and a new EV production strategy headline this week’s Truck Chat Cheat Sheet.
Read More →Bob Adamsky Shares the Fleet Lessons You Usually Learn the Hard Way
After more than 30 years in fleet, Arrow International’s Bob Adamsky has learned that the job is about far more than vehicles. He shares the lessons he wishes every fleet manager could learn a little earlier.
Read More →
