DENTON, TEXAS – Peterbilt Motors Company announces Allstate Peterbilt of Fargo as the 2011 North American Parts and Service Dealer of the Year.

Don Larson, dealer principal of Allstate Peterbilt of Fargo, accepted the award at the annual Parts and Service Meeting. The award recognizes overall excellence in parts and service performance while enhancing business operations with the integration of new Peterbilt technology and product offerings. In 2011 Allstate Peterbilt of Fargo was also recognized as a Platinum Oval Dealer Award Winner.

“Allstate Peterbilt of Fargo is committed to being best in class and their customers have come to rely on that high level of quality customer service,” said Bill Kozek, Peterbilt general manager and PACCAR vice president. “They embody the Peterbilt brand and continuously exceed their customer’s needs.”

Originally founded in 1971, the Allstate Peterbilt Group has grown from a single location to 16, providing an expanded footprint to support to their large customer base.

“We are all honored to be recognized as the 2011 North American Parts and Service Dealer of the Year,” said Larson. “Our Fargo team is highly trained and dedicated to meeting the needs of our customers and providing the best customer service possible.”

“Allstate Peterbilt of Fargo scored near or at the top of every standards of excellence category. Their parts counter staff are exceptional and resourceful, and their service department and body shop are always full, as they’re recognized as the best shops in the area,” said Darrin Siver, PACCAR vice president and PACCAR Parts general manager.

Peterbilt also named its Platinum Oval and Best in Class Parts and Service Award winners to recognize dealer excellence and outstanding achievements in customer support, parts and service operations, facilities and financial performance.

Platinum Oval Award winners:

• The Peterbilt Store – North Georgia

• Peterbilt of Sioux City

• Stahl Peterbilt – Grande Prairie

• Peterbilt Manitoba – Winnipeg

• Rush Peterbilt Truck Center – Tyler

• Peterbilt Pacific – Kamloops

Best in Class Award winners:

• Stahl Peterbilt – Edmonton

• Rush Peterbilt Truck Center – Houston

• JX Peterbilt – Bloomington

• Peterbilt of Council Bluffs

• Hunter Peterbilt – Smithfield

“These dealerships consistently deliver excellent parts and service support to our customers, and they continually exceed their goals by performing at the highest levels,” said Kozek.

Peterbilt dealers were recognized for excellence in the support and sales of the TRP brand of all-makes parts for trucks, trailers and buses. Camions Excellence Peterbilt was named the 2011 TRP All-Makes Dealer of the Year for North America.

The TRP Trailer Dealer of the Year was Rush Peterbilt Truck Center – Denver, and the TRP Bus Dealer of the Year was Mid-America Peterbilt in O’Fallon, Mo.

This year, three new awards recognized dealers for their creativity and innovation in marketing, effective use of the TruckCare CONNECT system and engine parts and service excellence. The Parts and Service Marketing Dealer of the Year was Peterbilt Ontario Truck Centres, the CONNECT Dealer of the Year was Allstate Peterbilt of Winona and the Engine Parts and Service Dealer of the Year was The Peterbilt Store – Knoxville.