Pep Boys has named Chris Magana as its new senior vice president of commercial, and the move has one big question attached to it: what does this leadership change mean for fleets?

Magana brings more than 30 years of automotive industry experience, most recently serving as vice president of North America consumer sales at Goodyear Tire & Rubber Company. During his three decades with Goodyear, he led teams across national retail accounts, wholesale operations, and original equipment partnerships with major automotive manufacturers. His background includes driving sales growth, building high-performing teams, and overseeing large-scale business transformations.

At Pep Boys, Magana will take the lead on commercial business operations, shaping strategy and execution during a time when the company is investing heavily in its business-to-business service offerings.

“Chris’s extensive experience in automotive and tire sales, combined with his proven ability to build strong customer partnerships, makes him an ideal leader for our commercial business,” said Joe Auriemma, CEO of Pep Boys.

Why Fleets Should Keep an Eye on Pep Boys’ Commercial Focus

A stronger commercial strategy at Pep Boys could mean expanded service options, better nationwide support, and more consistency for light- and medium-duty fleets that rely on third-party maintenance partners. With Magana’s deep experience in OEM relationships and large-scale account management, fleets may see improvements in service access, turnaround times, and commercial program offerings.

Pep Boys says the leadership addition aligns with its ongoing efforts to strengthen commercial operations and build on its position as a trusted service partner for business customers across the automotive industry.