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Nissan's 'Project Titan' Aims to Build Ultimate Pickup Truck

Nissan's Project Titan will invite fans to choose custom modifications for a 2014 Nissan Titan that two Wounded Warrior Project (WWP) Alumni will pilot through the Alaskan wilderness this summer.

by Staff
June 12, 2014
Nissan's 'Project Titan' Aims to Build Ultimate Pickup Truck

 

2 min to read


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Nissan's Project Titan will invite fans to choose custom modifications for a 2014 Nissan Titan that two Wounded Warrior Project (WWP) Alumni will pilot through the Alaskan wilderness this summer.

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Fans are encouraged to visit Facebook.com/NissanTrucks to vote on their preferences for the Titan's performance, utility, design, and other modifications during the next few weeks. Nissan will build the project truck based on this fan feedback and will share exclusive videos and photos of its progress.

Once complete, Nissan will take the truck to Alaska, where project alumni David Guzman and Kevin McMahon will embark on a multi-day trek that will put the veterans and the vehicle to the test. Nissan will document their adventure and produce a YouTube series launching in September. Project Titan is Nissan's second crowdsourced vehicle project.

Nissan said the specially upfit Titan will enable the veterans to take on the natural terrain of the Alaskan wild. To assist in their off-roading explorations, the veterans will put Titan's cargo carrying flexibility to the test by loading up the truck with an array of outdoor recreational and survival equipment. With a maximum towing capacity of 9,500 lbs., a sliding bed extender, the Utili-track Bed Channel System for optimum cargo hauling and a lockable bedside storage compartment, the Titan's undeniable functionality makes it the perfect companion for the rigorous excursion, according to the automaker.

How to Participate:

  • Vote on Project Titan at Nissan Trucks Facebook here.

  • Watch the Build & Project Titan Adventure on the NissanUSA YouTube Channel here.

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