Mobil 1 Kicks Off "Pour in the Performance" Promotion
ExxonMobil announced June 24 that until July 31, 2002, customers can receive a custom Mobil 1 travel mug and a Green Mountain Coffee sample pack free by mail with a Mobil 1 or Mobil Drive Clean Blend oil change at participating installers in the United States. Redemption coupons for the promotion are available online at www.mobil1.com. According to the company, the limited-time promotion is part of an integrated marketing, advertising, publicity and sales promotion campaign to support the launch of new Mobil 1 motor oil with patented SuperSyn. "Mobil 1's "Pour in the Performance" promotion introduces the best motor oil ever to wear the Mobil 1 name," said Marni Mirowitz, North American lubricants & specialties automotive marketing manager, ExxonMobil. About New Mobil 1 with SuperSyn
According to ExxonMobil, Mobil 1 synthetic motor oil with a SuperSyn engine anti-wear system delivers protection in everyday driving and extreme use. It provides engine cleanliness, with protection against sludge and piston deposits and, for specific grades, fuel economy benefits. It is also efficient in cold weather, capable of flowing at extreme low temperatures when conventional oils are essentially frozen solid. According to the company, Mobil 1 is ideal for stop and go driving, high-tech imported engines, turbocharged engines, idling for extended periods, driving in dusty conditions, and higher-mileage engines. For more information about the special Mobil 1 "Pour in the Performance" promotion, consumers can visit www.mobil1.com or call 1-800-ASK-MOBIL. Retailers and installers can sign up for the promotion by logging on to www.mobil1.com/channelpartners. Where to Find Mobil 1 with SuperSyn
Mobil 1 with SuperSyn is available at a wide range of retail locations including mass merchandisers, membership clubs, auto parts stores, Mobil service stations and some Exxon service stations. Many quick lube shops and car dealerships also carry Mobil 1 and will install it for consumers. New Mobil 1 with SuperSyn is also available at AutoZone, PepBoys, Advance Auto, Checker, Schuck's, Kragen's, Jiffy Lube, and General Motors' dealers, Wal-Mart, Target and other locations. Some supermarkets and drugstores also carry new Mobil 1. Mobil 1 can be purchased online at the Mobil 1 eStore. Go to www.mobil1.com and click on "Where Can I find Mobil 1?" on the home page or go directly to www.exxonmobil.com/netcom/mobil1estore.
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