Luverne Truck Equipment Celebrates 50th Anniversary and its Newly Remodeled Corporate Headquarters
Luverne Truck Equipment announced the opening of its newly remodeled corporate headquarters on May 10, 2013 which will be followed by its 50th anniversary party.

The newly remodeled Luverne Truck Equipment Manufacturing Complex will open May 10, 2013.
Luverne Truck Equipment announced the opening of its newly remodeled corporate headquarters on May 10, 2013 which will be followed by its 50th anniversary party. The guest list includes state and local business and political leaders as well as customers and current and prior employees of the company.
John Schulzetenberg, Luverne’s President and CEO, said “Our success over the past fifty years can be credited to our dedicated employees, our over 5,000 loyal customers and our close working relationship with the city of Brandon and county and state economic development authorities. We have asked them all to help in our celebration.”
From its humble beginning in Luverne, Minnesota in 1963, Luverne Truck Equipment became the first business in the Brandon Industrial Park in 1985 when it moved to its eight acre campus, where it employs almost 200 people and currently occupies over 216,000 square feet of office, manufacturing and warehousing space.
Luverne Truck Equipment is a nationally-known and respected leader in the manufacture of high quality accessories for pickups and SUVs. The company is proud to say that almost all of its products are manufactured in Brandon, South Dakota, unlike most of its competitors whose products are made outside the United States. Luverne’s primary product line includes: grille guards, nerf bars, various types of side entry steps, bed rails, splash guards and other similar products.
Luverne’s RETRAC Mirror division manufactures exterior mounted mirrors and front-end protection for truck OEMs and the aftermarket, for light-, medium-, and heavy-duty trucks, fire trucks and other specialized vehicles, including the military.
The company’s APM Automotive division manufactures ram air hoods, made of blow molded plastic and fiberglass, for automobiles and pickups.
Schulzetenberg also said “As we continue to expand our sales across the United States and to other countries, we wanted to have a 50th anniversary party to thank our employees, customers and other friends in the community, who have helped build our company over the years.”
RELATED CONTENT:
More Operations

Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →
30 Years in Fleet and Still Learning: Lessons Beyond Trucks
After more than three decades in fleet, Bob Adamsky has learned that knowing trucks is only part of the job. The bigger lessons come down to communication, understanding, and never assuming you know it all.
Read More →What Every New Fleet Manager Should Know
Carolyn Edwards shares lessons on finding mentors, showing fleet’s value, and leading teams in this episode of Legends of Fleet.
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


Les Schwab Tires Launches Foundation With $100,000 for Community Recovery
Les Schwab Tires launches a foundation with $100,000 to support recovery for Silver Rail Elementary and the Bend community following a school shooting.
Read More →
Bring Some Fleet to Your Halloween with Our Pumpkin Carving Templates
Download Work Truck’s truck-themed pumpkin patterns, explore more automotive designs, and give your shop or front porch a seasonal upgrade.
Read More →
How Cardless Fuel Payments Benefit Commercial Fleets
Is it time for fleets to move beyond plastic fuel cards? David Abraham of WEX explains how cardless fuel payments can help reduce fraud, simplify driver transactions, and improve efficiency by allowing drivers to pay for fuel using their smartphones.
Read More →
Good Fleet Leadership Starts With the People You Already Have
From developing future leaders to listening to employees, discover how better leadership can help work truck fleets retain talent and build stronger teams.
Read More →
ATRI Names Next President and CEO
Page Siplon, a longtime transportation and logistics industry executive, has been chosen as the next president and CEO of the American Transportation Research Institute (ATRI).
Read More →
Coltrain Onsite Fleet Care Sponsors 2026 Cure Bowl to Support Cancer Research
The mobile fleet maintenance provider is supporting the annual college football bowl game, which has helped raise $6.83 million for cancer research since 2015.
Read More →
Racing Lessons, Electric Fleet Growth, and Ghostbusters Lead This Week's Work Truck News
Racing lessons for fleets, Republic Services' electric truck expansion, 40 years of fleet wisdom, truck trivia, autonomous yard trucks, and more headline this week's Truck Chat Cheat Sheet.
Read More →
