Luverne Truck Equipment Celebrates 50th Anniversary and its Newly Remodeled Corporate Headquarters
Luverne Truck Equipment announced the opening of its newly remodeled corporate headquarters on May 10, 2013 which will be followed by its 50th anniversary party.

The newly remodeled Luverne Truck Equipment Manufacturing Complex will open May 10, 2013.
Luverne Truck Equipment announced the opening of its newly remodeled corporate headquarters on May 10, 2013 which will be followed by its 50th anniversary party. The guest list includes state and local business and political leaders as well as customers and current and prior employees of the company.
John Schulzetenberg, Luverne’s President and CEO, said “Our success over the past fifty years can be credited to our dedicated employees, our over 5,000 loyal customers and our close working relationship with the city of Brandon and county and state economic development authorities. We have asked them all to help in our celebration.”
From its humble beginning in Luverne, Minnesota in 1963, Luverne Truck Equipment became the first business in the Brandon Industrial Park in 1985 when it moved to its eight acre campus, where it employs almost 200 people and currently occupies over 216,000 square feet of office, manufacturing and warehousing space.
Luverne Truck Equipment is a nationally-known and respected leader in the manufacture of high quality accessories for pickups and SUVs. The company is proud to say that almost all of its products are manufactured in Brandon, South Dakota, unlike most of its competitors whose products are made outside the United States. Luverne’s primary product line includes: grille guards, nerf bars, various types of side entry steps, bed rails, splash guards and other similar products.
Luverne’s RETRAC Mirror division manufactures exterior mounted mirrors and front-end protection for truck OEMs and the aftermarket, for light-, medium-, and heavy-duty trucks, fire trucks and other specialized vehicles, including the military.
The company’s APM Automotive division manufactures ram air hoods, made of blow molded plastic and fiberglass, for automobiles and pickups.
Schulzetenberg also said “As we continue to expand our sales across the United States and to other countries, we wanted to have a 50th anniversary party to thank our employees, customers and other friends in the community, who have helped build our company over the years.”
RELATED CONTENT:
More Operations

Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →
Behind the Scenes: Building the Ringmaster of the Road from Body to Paint Part 2
The body is built, the paint is on, and Team Fletcher’s Soap Box Derby car is nearly ready for testing ahead of race day in Akron.
Read More →
It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships
Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.
Read More →
Fleet Confidence, Safety, and Smarter Risk Management Lead This Month
This month’s TruckChat: Top Monthly News Recap explores what it takes to build confidence across a fleet, from stronger leadership and technician support to better safety preparation, smarter use of telematics, and clearer plans for when something goes wrong.
Read More →From Fleet Operator to OEM Leader: Tina Kourakos’ Career Lessons
Tina Kourakos shares the lessons, relationships, and career pivots that shaped more than 30 years in fleet, plus the advice every new fleet manager should hear.
Read More →
WEX Brings Standard Fleet's Connected Vehicle Platform to Fleet Customers
This week’s product launch with Standard Fleet’s connected vehicle platform reflects WEX Venture Capital's strategy of turning startup innovation into customer solutions. Standard Fleet is now available to WEX fleet customers.
Read More →Meet Atlas: Motive's AI Assistant for Fleets
Artificial intelligence is becoming a practical tool for fleet operations. In this video, Emily Parsons introduces Atlas, Motive's AI-powered assistant that combines conversational search with the ability to perform actions across the Motive platform.
Read More →The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →
NTEA Releases Updated Federal Excise Tax Guide for the Work Truck Industry
NTEA’s latest revised edition of its Federal Excise Tax Guide for the Work Truck Industry is now available to help fleet leaders navigate complex federal tax requirements.
Read More →
Super Dispatch Powers Centralized Vehicle Transport Operations for Merchants Fleet
Merchants Fleet has replaced fragmented transportation processes with Super Dispatch’s unified, API-powered platform to improve visibility, automation, and carrier performance.
Read More →
