Lincoln will introduce a large luxury sedan by the end of 2016, as well as an additional SUV in 2015 to fuel Ford's global growth goals, the company has announced.
by Staff
September 29, 2014
Lincoln launched an advertising campaign for its MKC compact SUV featuring actor Matthew McConaughey. Photo courtesy of Lincoln.
1 min to read
Lincoln launched an advertising campaign for its MKC compact SUV featuring actor Matthew McConaughey. Photo courtesy of Lincoln.
Lincoln will introduce a large luxury sedan by the end of 2016, as well as an additional SUV in 2015 to fuel Ford's global growth goals, the company has announced.
Lincoln is ramping up its refresh this year with the introduction of the MKC compact SUV, which went on sale in the spring. Next year, Lincoln plans to launch the MKX mid-size SUV. The full-size sedan will follow "soon after," joining the MKZ full-size sedan in Lincoln's luxury sedan lineup.
Ad Loading...
Additionally, Lincoln will add two new entries to its lineup by 2020 to offer customers "a wider range of luxury offerings." Lincoln is eyeing China for long-term sales growth and plans to triple growth in that country by 2020. Lincoln hopes to sell 300,000 vehicles a year in that country by 2020. Lincoln will offer the MKZ in China this year for the first time; the vehicle has been sold in North America since the 2009-MY.
Lincoln discontinued its Town Car large premium sedan in 2011 after eliminating the "E" platform that was also the basis for the Ford Crown Victoria.
Lincoln's announcement is setting up increased competition in the luxury sedan segment, as Cadillac announced it would reenter the full-size sedan market with the CT6, which will go into production in late 2015.
From tire kickers and door slammers to the hundredth “what engine’s in this thing” question, life on the show floor isn’t exactly easy. In this mockumentary-style video, we flip the script and give you the POV of an Isuzu truck sitting front and center at the booth.
Mack Trucks will now offer the Mack ImpactShield, a windshield made with Corning Fusion5 Glass, as standard equipment on the all-new Mack Granite vocational trucks starting later this year.
Although International will end production of its CV Series in September, dealers will continue to support the Class 4-6 work truck, and International sees the MV Series filling the niche needs of fleets that have depended on the CV.
Acela Truck Company is replacing its Monterra with the new Monterra II, which it recently debuted. The new truck will be offered in day cab, extended cab, and crew cab configurations, along with 4x4 and 6x6 drivetrain options.
This is the final week to register to be part of the Star Nation Experience, a Western Star event that celebrates professional drivers, their skills, and their expertise. It is an all-expenses-paid event built around competition, camaraderie, and the “Never Back Down” spirit that defines the Western Star community.
Check out Isuzu Commercial Truck of America’s latest trucks as Brian Tabel, assistant vice president of marketing, gives us the tour and provides an update on new features and special upfits.
Let’s take a look at the latest service bodies from Reading Truck, the RHD-46 and the RHD-67. Plus, in this video, you will learn about the new Combo Body.
Take a look at Kenworth’s T880S Performance Hood and hear its advantages from Alex Reid, Kenworth’s vocational marketing manager. He also provides a short overview of the other members of the T880 lineup.
Work Truck checks out the Kenworth T480, a workhorse of Kenworth’s vocational lineup. This video tour digs into the details of a Class 8 T480 equipped as a water truck.
