Lincoln to Introduce Full-Size Sedan by 2016
Lincoln will introduce a large luxury sedan by the end of 2016, as well as an additional SUV in 2015 to fuel Ford's global growth goals, the company has announced.

Lincoln launched an advertising campaign for its MKC compact SUV featuring actor Matthew McConaughey. Photo courtesy of Lincoln.

Lincoln launched an advertising campaign for its MKC compact SUV featuring actor Matthew McConaughey. Photo courtesy of Lincoln.
Lincoln will introduce a large luxury sedan by the end of 2016, as well as an additional SUV in 2015 to fuel Ford's global growth goals, the company has announced.
Lincoln is ramping up its refresh this year with the introduction of the MKC compact SUV, which went on sale in the spring. Next year, Lincoln plans to launch the MKX mid-size SUV. The full-size sedan will follow "soon after," joining the MKZ full-size sedan in Lincoln's luxury sedan lineup.
Additionally, Lincoln will add two new entries to its lineup by 2020 to offer customers "a wider range of luxury offerings." Lincoln is eyeing China for long-term sales growth and plans to triple growth in that country by 2020. Lincoln hopes to sell 300,000 vehicles a year in that country by 2020. Lincoln will offer the MKZ in China this year for the first time; the vehicle has been sold in North America since the 2009-MY.
Lincoln discontinued its Town Car large premium sedan in 2011 after eliminating the "E" platform that was also the basis for the Ford Crown Victoria.
Lincoln's announcement is setting up increased competition in the luxury sedan segment, as Cadillac announced it would reenter the full-size sedan market with the CT6, which will go into production in late 2015.
Originally posted on Automotive Fleet
More Vehicle Insights

Morgan Olson Launches North America’s Longest Working Step Van Challenge
Morgan Olson has launched North America’s Longest Working Step Van Challenge, a new customer campaign to find the longest-working qualifying Morgan Olson or Grumman step van actively delivering packages for an independent service provider contracted by FedEx.
Read More →
Ford Transit Fleet Guide Specs Capability and 2027 Model-Year Updates
Explore 2027 Ford Transit fleet specs, engines, payload and towing capability, cargo configurations, work features, technology, and model-year updates.
Read More →
Mack Defense to Spotlight Common Tactical Truck Line Haul Hybrid Tractor During AUSA 2026
Mack Defense was awarded a contract to design, build, and deliver prototype vehicles for the U.S. Army’s Common Tactical Truck (CTT) program. It will show off its line-haul hybrid tractor prototype, based on the Mack Granite, at the 2026 United States Army (AUSA) Annual Meeting and Exposition.
Read More →
Advance Produces 20,000th Front-Discharge Mixer
Advance celebrated the production of its 20,000th front-discharge mixer, a Commander Series FD4000 mixer. Jack Willard first developed the original Rite-Way Truck in 1964, and then Advance was established in 1972.
Read More →
GM Launches Clean Sheet Duramax 8.3L Turbo-Diesel V8 for 2027 HD Pickups
General Motors previewed key updates for its 2027 HD pickup lineup, which will now include a new Duramax 8.3L Turbo-Diesel, electric power steering, and electronic brake boost.
Read More →
GMC Sierra 1500 Fleet Guide Specs Capability and 2027 Model-Year Updates
The next-generation 2027 GMC Sierra 1500 brings new V-8 engines, more standard safety technology, updated trailering tools, and a work-focused Pro trim. Here’s what fleets need to know.
Read More →
Mack Defense Achieves Cybersecurity Maturity Model Certification Level 2
After an assessment conducted by an authorized Certified Third-Party Assessment Organization (C3PAO), Mack Defense has achieved Cybersecurity Maturity Model Certification (CMMC) Level 2.
Read More →
GM Unveils New Sixth-Generation Small Block Engines for 2027 Light-Duty Pickups
General Motors unveiled two new small-block engines, backed by extensive real-world validation and more than 70 years of small-block V8 manufacturing experience, as part of the engine portfolio for the 2027 Chevrolet Silverado 1500 and GMC Sierra 1500.
Read More →
Chevrolet Silverado 1500 Fleet Guide Specs Capability and 2027 Model-Year Updates
The next-generation 2027 Chevrolet Silverado 1500 brings new V-8 engines, updated technology, expanded safety features, and a fleet-focused Work Truck. Here’s what commercial fleets need to know so far.
Read More →
2026 Ram 1500 Tradesman Put to a Real-World Fleet Test
A few days behind the wheel of a 2026 Ram 1500 Tradesman turned into a test of visibility, parking, work-ready features, and even severe-weather driving.
Read More →

