The J-B Weld Company, a provider of DIY adhesives, announced its acquisition of the do-it-yourself bed liner brand Herculiner from Old World Industries, LLC.

“The Herculiner brand embodies strength, durability, self-reliance, and the same DIY enthusiasm as  our existing J-B Weld customer base, making it an excellent addition,” said J-B Weld Chairman and CEO, Chip Hanson. “We look forward to continuing to build on HERCULINER’s customer reach, and leveraging market expertise to provide innovative products to this category and its customers.”

Herculiner created the original DIY Truck Bed Liner Kit over 20 years ago. Herculiner providea tough, textured polyurethane coating that prevents rust without chipping, flaking, or peeling. J-B Weld established itself in the DIY market in 1969 with a metal “cold weld” epoxy adhesive that served as an alternative to traditional torch welding and high strength repair opportunities.