Isuzu NPR ECO-MAX Trucks Return from Nationwide Tour
ANAHEIM, CA - The first low-cab-forward medium-duty trucks in the U.S. market to meet stringent new 2010 emissions regulations returned November 17th from their nationwide introductory tour.

Two upfitted versions of the Isuzu NPR ECO-MAX visited over 200 Isuzu truck dealers between September 7th and November 17th.
ANAHEIM, CA - The first low-cab-forward medium-duty trucks in the U.S. market to meet stringent new 2010 emissions regulations returned November 17th from their nationwide introductory tour. Isuzu Commercial Truck of America, Inc., originally announced the ECO-Advantage Tour-a coast-to-coast showcase for the fuel-sipping, emissions-reducing technology found on the 2011 Isuzu NPR ECO-MAX when the trucks departed Santa Ana, California on September 7th.
Two upfitted versions of the Isuzu NPR ECO-MAX visited over 200 Isuzu truck dealers between September 7th and November 17th. The lightweight ECO-MAX Tool Pro was upfitted with a recyclable aluminum utility body engineered by The Reading Group, LLC. The streamlined ECO-MAX Aero Body featured an aerodynamic van body designed by Supreme Corporation.
Both ECO-MAX trucks are powered by Isuzu's world-proven, clean, efficient, and powerful 3.0-liter dual overhead camshaft, turbocharged diesel engine, which is engineered to achieve 20 percent better fuel economy than the engine it replaces. This engine meets the strict EPA 2010 and CARB HD-OBD emission standards.
Real-world fuel mileage from the tour resulted in the Isuzu NPR ECO-MAX Tool Pro truck achieving 15 - 21 miles per gallon. The Isuzu NPR ECO-MAX Aero Body truck demonstrated mileage of 15 - 23 miles per gallon. Each vehicle used less than 10 gallons of DEF fluid. DEF fluid is the diesel engine fuel additive used in all 2010 and later EPA compliant diesel engines.
At each stop on the ECO-Advantage Tour, representatives of Isuzu Commercial Truck of America delivered product presentations and conducted training for local dealership sales, service, and parts personnel. Representatives of Reading and Supreme were also available to answer questions at select locations. Static displays with additional product information supported the live presentations.
"Whether you're a fleet manager, a small business owner, or just an interested member of the public, we wanted everyone with an interest in environmentally friendly truck design to see the state of the art in the industry and to experience the fuel economy these vehicles provide," said Shaun Skinner, Executive Vice President and General Manager of Isuzu Commercial Truck of America.
Photos and videos from the tour were uploaded regularly as the tour progressed. This information and information about the complete line of 2011 Isuzu N-Series Trucks can be found on Isuzu Commercial Truck of America's website, www.isuzucv.com, as well as on the company's Facebook page, www.facebook.com/isuzutruck.
More Operations
What Resilient Fleets Do Differently When Conditions Change
Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.
Read More →
If We Want the Next Generation in Automotive, We Have to Give Them a Reason to Care
The automotive industry talks constantly about its workforce shortage. But before we can recruit the next generation, we may need to do a better job giving kids a reason to care about automotive in the first place.
Read More →
Ram ProMaster City Under $40K, Truck Tariffs, and AI Maintenance Lead the News
A sub-$40K commercial van, tariff questions, AI-powered maintenance, and a new EV production strategy headline this week’s Truck Chat Cheat Sheet.
Read More →Bob Adamsky Shares the Fleet Lessons You Usually Learn the Hard Way
After more than 30 years in fleet, Arrow International’s Bob Adamsky has learned that the job is about far more than vehicles. He shares the lessons he wishes every fleet manager could learn a little earlier.
Read More →
Why Fleet Leaders Have to Keep Asking Why
What if the biggest fleet improvements start with one simple question? After decades managing budgets, policies, technology, teams, and some of the largest fleet operations in the business, Jeff Hurrell shares why fleet leaders should keep asking “why” before deciding what comes next.
Read More →Drones, EV Reality, Truck Production & Smarter Fleet Operations Lead This Month
August’s biggest work truck stories go beyond the vehicle, from disaster-response drones and EV reality checks to truck production, roadside uptime, and smarter fleet operations.
Read More →
Team Fletcher Takes 2nd Overall at the Corporate Soap Box Derby
Team Fletcher came to Akron as a rookie and left with a win over Team Brown, a second-place overall finish, and $22,000 raised for The Hourglass Foundation. See how race day unfolded.
Read More →
Shades of Fleet Call for Voices: Fleet's Hidden Heroes
Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.
Read More →
What is the WEX NAM Summit?
What makes the WEX NAM Summit different from other fleet industry events? It's a meeting of the minds that brings fleet and mobility leaders together to discuss emerging trends, AI, new solutions, best practices, and the future of the industry.
Read More →
With 293% 3-Year Revenue Growth, Fleetworthy is One of the Fastest-Growing Private Companies in the U.S.
Fleetworthy has been named to 2026 Inc. 5000 list of fastest-growing private companies for the second consecutive year. It ranked No. 2 overall in the Albany-Schenectady-Troy, New York metro area.
Read More →

