Isuzu NPR ECO-MAX Trucks Return from Nationwide Tour
ANAHEIM, CA - The first low-cab-forward medium-duty trucks in the U.S. market to meet stringent new 2010 emissions regulations returned November 17th from their nationwide introductory tour.

Two upfitted versions of the Isuzu NPR ECO-MAX visited over 200 Isuzu truck dealers between September 7th and November 17th.
ANAHEIM, CA - The first low-cab-forward medium-duty trucks in the U.S. market to meet stringent new 2010 emissions regulations returned November 17th from their nationwide introductory tour. Isuzu Commercial Truck of America, Inc., originally announced the ECO-Advantage Tour-a coast-to-coast showcase for the fuel-sipping, emissions-reducing technology found on the 2011 Isuzu NPR ECO-MAX when the trucks departed Santa Ana, California on September 7th.
Two upfitted versions of the Isuzu NPR ECO-MAX visited over 200 Isuzu truck dealers between September 7th and November 17th. The lightweight ECO-MAX Tool Pro was upfitted with a recyclable aluminum utility body engineered by The Reading Group, LLC. The streamlined ECO-MAX Aero Body featured an aerodynamic van body designed by Supreme Corporation.
Both ECO-MAX trucks are powered by Isuzu's world-proven, clean, efficient, and powerful 3.0-liter dual overhead camshaft, turbocharged diesel engine, which is engineered to achieve 20 percent better fuel economy than the engine it replaces. This engine meets the strict EPA 2010 and CARB HD-OBD emission standards.

Real-world fuel mileage from the tour resulted in the Isuzu NPR ECO-MAX Tool Pro truck achieving 15 - 21 miles per gallon. The Isuzu NPR ECO-MAX Aero Body truck demonstrated mileage of 15 - 23 miles per gallon. Each vehicle used less than 10 gallons of DEF fluid. DEF fluid is the diesel engine fuel additive used in all 2010 and later EPA compliant diesel engines.

At each stop on the ECO-Advantage Tour, representatives of Isuzu Commercial Truck of America delivered product presentations and conducted training for local dealership sales, service, and parts personnel. Representatives of Reading and Supreme were also available to answer questions at select locations. Static displays with additional product information supported the live presentations.

"Whether you're a fleet manager, a small business owner, or just an interested member of the public, we wanted everyone with an interest in environmentally friendly truck design to see the state of the art in the industry and to experience the fuel economy these vehicles provide," said Shaun Skinner, Executive Vice President and General Manager of Isuzu Commercial Truck of America.
Photos and videos from the tour were uploaded regularly as the tour progressed. This information and information about the complete line of 2011 Isuzu N-Series Trucks can be found on Isuzu Commercial Truck of America's website, www.isuzucv.com, as well as on the company's Facebook page, www.facebook.com/isuzutruck.

More Operations

Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →
Behind the Scenes: Building the Ringmaster of the Road from Body to Paint Part 2
The body is built, the paint is on, and Team Fletcher’s Soap Box Derby car is nearly ready for testing ahead of race day in Akron.
Read More →
It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships
Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.
Read More →
Fleet Confidence, Safety, and Smarter Risk Management Lead This Month
This month’s TruckChat: Top Monthly News Recap explores what it takes to build confidence across a fleet, from stronger leadership and technician support to better safety preparation, smarter use of telematics, and clearer plans for when something goes wrong.
Read More →From Fleet Operator to OEM Leader: Tina Kourakos’ Career Lessons
Tina Kourakos shares the lessons, relationships, and career pivots that shaped more than 30 years in fleet, plus the advice every new fleet manager should hear.
Read More →
WEX Brings Standard Fleet's Connected Vehicle Platform to Fleet Customers
This week’s product launch with Standard Fleet’s connected vehicle platform reflects WEX Venture Capital's strategy of turning startup innovation into customer solutions. Standard Fleet is now available to WEX fleet customers.
Read More →Meet Atlas: Motive's AI Assistant for Fleets
Artificial intelligence is becoming a practical tool for fleet operations. In this video, Emily Parsons introduces Atlas, Motive's AI-powered assistant that combines conversational search with the ability to perform actions across the Motive platform.
Read More →The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →
NTEA Releases Updated Federal Excise Tax Guide for the Work Truck Industry
NTEA’s latest revised edition of its Federal Excise Tax Guide for the Work Truck Industry is now available to help fleet leaders navigate complex federal tax requirements.
Read More →
Super Dispatch Powers Centralized Vehicle Transport Operations for Merchants Fleet
Merchants Fleet has replaced fragmented transportation processes with Super Dispatch’s unified, API-powered platform to improve visibility, automation, and carrier performance.
Read More →
