Isuzu Commercial Truck Celebrates 25 Years in the U.S. Market
CERRITOS, CA - Isuzu Commercial Truck of America (ICTA) has celebrated the 25th anniversary of Isuzu trucks in the U.S. market with a ceremony at the American Truck Dealers (ATD) convention.

1st Isuzu KS-22 truck arriving in America in 1984.
CERRITOS, CA - Isuzu Commercial Truck of America (ICTA) has celebrated the 25th anniversary of Isuzu trucks in the U.S. market with a ceremony at the American Truck Dealers (ATD) convention. The first Isuzu truck, a KS-22, arrived in America in March 1984 with a retail price of $9,995. Still operational, the truck has been restored for display purposes.
Isuzu trucks have been the best-selling low cab forward brand in the U.S. every year since 1986. Of the 400,000 Isuzu-built diesel trucks sold in North America since their first arrival, more than 83 percent are still registered and in service today.
At the ceremony marking the event, Kazuya Igeta, President of ICTA said "Isuzu is proud of this milestone. It is an excellent match to Isuzu's worldwide heritage and commitment to quality."
Shaun Skinner, Executive VP and General Manger added, "Our success has come from not only a great product, but also the dedication of our U.S. dealers to support this line in order to deliver the lowest cost of ownership possible."
Isuzu low cab forward trucks are distributed through 205 Isuzu truck dealers and 350 GM W-Series dealers nationwide. Isuzu holds more than 70-percent market share of the total LCF market.
For more information or to request product information from a local dealer, visit www.isuzucv.com or call (866) 441-9638.
More Operations

Workhorse Enters Modular AI Infrastructure Market Through TerraPod Partnership with RHAELM
Workhorse’s initial agreement with RHAELM is to develop a full-scale TerraPod manufacturing spec unit, then a non-binding letter of intent covers further expanding the partnership, including a supply agreement and a contemplated contingent initial order for 150 TerraPod systems.
Read More →
Your Fleet Experience Deserves a Vote
You know what happens after the vehicle leaves the dealership. Work Truck’s fleet awards give that experience a place in the industry conversation, and a reason to make your voice heard.
Read More →
Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


30 Years in Fleet and Still Learning: Lessons Beyond Trucks
After more than three decades in fleet, Bob Adamsky has learned that knowing trucks is only part of the job. The bigger lessons come down to communication, understanding, and never assuming you know it all.
Read More →What Every New Fleet Manager Should Know
Carolyn Edwards shares lessons on finding mentors, showing fleet’s value, and leading teams in this episode of Legends of Fleet.
Read More →
Les Schwab Tires Launches Foundation With $100,000 for Community Recovery
Les Schwab Tires launches a foundation with $100,000 to support recovery for Silver Rail Elementary and the Bend community following a school shooting.
Read More →
Bring Some Fleet to Your Halloween with Our Pumpkin Carving Templates
Download Work Truck’s truck-themed pumpkin patterns, explore more automotive designs, and give your shop or front porch a seasonal upgrade.
Read More →
How Cardless Fuel Payments Benefit Commercial Fleets
Is it time for fleets to move beyond plastic fuel cards? David Abraham of WEX explains how cardless fuel payments can help reduce fraud, simplify driver transactions, and improve efficiency by allowing drivers to pay for fuel using their smartphones.
Read More →
Good Fleet Leadership Starts With the People You Already Have
From developing future leaders to listening to employees, discover how better leadership can help work truck fleets retain talent and build stronger teams.
Read More →
ATRI Names Next President and CEO
Page Siplon, a longtime transportation and logistics industry executive, has been chosen as the next president and CEO of the American Transportation Research Institute (ATRI).
Read More →
